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Marketing Intern

3 months ago

Meridian, United States Western States CAT Full time
SUCCESS AT WESTERN STATES: Western State's culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a "play to win" organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization.

The Marketing Intern position is designed for an individual who desires to learn hands-on real world marketing strategies and initiatives. This opportunity provides practical training and will be involved with all aspects of the Western States Marketing Department.

ESSENTIAL FUNCTIONS:

Safety

  • Actively cares, promotes, manages, and advocates safety at Western States. As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards.
  • Maintains clean/clutter free personal work areas to ensure safe environments for all WSECO employees.
  • Adhering to required personal protective equipment (PPE) as identified in safety policy.
Creative Contribution, Graphics, and Marketing Campaign Execution
  • Contributes new concepts, suggestions, and thoughts to the Marketing Department.
  • Assists in assembling marketing materials to be distributed internally and externally.
  • Provides and/or develops graphics for internal and external company presentations.
  • Assists with social media and web strategy planning, execution, and tracking.
  • Assists with determining the most effective ways to communicate campaign launches, execution, and recaps.
  • Performs duties to support the marketing team to accomplish current and future campaigns and initiatives.
  • Assists with marketing digital photography and video. Utilizes You-Tube and other media venues.
  • Aids in designing basic marketing and promotional pieces to industry standards and Caterpillar standards.
  • Analyzes customer and competitor trends and helps identify new ways to effectively market to demographics.
  • Completes projects at the direction of the VP of Marketing, or other designated managers.
Marketing Collateral
  • Assists with the development of marketing and promotional pieces, consisting of direct mail, print ads, magazine ads, posters, flyers, handouts, and more. Understands color use, fonts, layout strategy, etc.
  • Adheres to all customer care standards.
  • Actively cares and advocates safety at Western States. Adhere to all applicable safety policies, procedures and standards.
  • May accomplish training and serve as a team member in support of Western States' strategic programs, projects, and initiatives.
  • Works within and promote corporate vision, mission, and values of the organization.
  • Performs other duties as assigned.
KNOWLEDGE SKILLS AND ABILITIES:
  • Basic knowledge of graphics and layout.
  • Must have strong oral, written, and interpersonal communication skills.
  • Basic Knowledge of digital photography and its application in graphics.
  • Ability to utilize email, USB flash drives, ftp sites and other technology to meet goals.
  • Should be organized, professional, energetic, able to multi-task and detail oriented.
  • Knowledge of computer applications such as Microsoft Word, Excel, Outlook, and PowerPoint. Knowledge of or ability to learn Photoshop, Illustrator CS, Acrobat, InDesign CS2, TIFF and EPS use, and PDF.
  • Must have a strong desire to learn new Marketing concepts and ideas.
  • Ability to develop and maintain effective working relationships with others.
  • Foundational project management capabilities
  • Consistent
EDUCATION AND EXPERIENCE:
  • Proof of high school diploma or General Education Degree (GED).
  • Enrolled in a college or university pursuing a degree in a Marketing related field with a GPA of 2.5 or higher.
  • Must be able to communicate (speak, read, comprehend, write in English).
PHYSICAL CHARACTERISTICS:
  • Must be able to sit for long periods of time along with walking, standing, climbing stairs, reaching pushing, pulling, leaning and twisting.
  • Some exposure to extreme temperatures and some exposure to high noise levels.
  • Able to lift up to 25 lbs in accordance with Western States' Lifting Safe Work Practice to include amount and approach.
  • Must be able to meet all safety requirements for applicable safety policies.


Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)