Data Driven Marketing Manager

2 weeks ago


Chicago, United States Caesarstone Full time

- Data Driven Marketing Manager **Data Driven Marketing Manager** IL

Caesarea

Marketing

**Description** **Caesarstone** is a leading **global brand of countertops**, Crafting premium surfaces for over three decades, headquartered in **Israel** and with offices around the world We are looking for a **Data Driven Marketing Manager** to join our digital acceleration team **?**This position reports directly to the Director of Global Digital Acceleration and will have full responsibility to **lead Caesarstone data driven marketing global best practice** ; from strategy and insight to build fundamentalcapabilities, infrastructure and methodical processes to roll out data driven relationships (B2C and B2B), with **hands on analysis**, to grow brand preference and conversion **Job Duties:** * Responsible to build Global **first party data asset** and leverage opportunities to increase data base * Manage **smart and healthy data base**

define consumer profile, engagement KPIs and proactively act to improve and enrich consumer base * Design **journeys** and engagements plan to support brand communication and business goals * Identify and implement **new tools** to drive impactful relationship throughout the consumer journey * Set clear goals and KPIs with full ownership on **DDM performance**: websites, FPD and engagement plan. Performing analysis, designing reports, presenting findings, and drawing conclusions

global center of knowledge * Work with full **collaboration** with CorporateMarketing & IT teams, BUs Marketing team, legal team, Relationship Marketing partner and local Digital Agencies **Requirements** * At least 3 years experience in **data driven marketing**

a must * Experience in managing simultaneous large-scale digital marketing projects, priorities and demonstrated matrix-team leadership abilities in a fast-paced environment * Ability to turn requirements, ideas and a vision into well processed and thought-out brief and excellent execution * Demonstrated track record of marketing, business, and technology orientation with strong analytics capabilities * Experience with **Marketing Automation & CRM** * Proven work experience with BI tools

design and utilization * Basic experience with SQL

an advantage * Experience in global organization

an advantage * Excellent English

a must * Education: * Bachelor's Degree in business management / marketing / communication / statistic

must * Professional training in the field of data management & analysis, BI, marketing automation - an advantage

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