Data Driven Marketing Manager
2 weeks ago
- Data Driven Marketing Manager
**Data Driven Marketing Manager**
IL
Caesarea
Marketing
**Description**
**Caesarstone** is a leading **global brand of countertops**, Crafting premium surfaces for over three decades, headquartered in **Israel** and with offices around the world
We are looking for a **Data Driven Marketing Manager** to join our digital acceleration team
**?**This position reports directly to the Director of Global Digital Acceleration and will have full responsibility to **lead Caesarstone data driven marketing global best practice** ; from strategy and insight to build fundamentalcapabilities, infrastructure and methodical processes to roll out data driven relationships (B2C and B2B), with **hands on analysis**, to grow brand preference and conversion
**Job Duties:**
* Responsible to build Global **first party data asset** and leverage opportunities to increase data base
* Manage **smart and healthy data base**
define consumer profile, engagement KPIs and proactively act to improve and enrich consumer base
* Design **journeys** and engagements plan to support brand communication and business goals
* Identify and implement **new tools** to drive impactful relationship throughout the consumer journey
* Set clear goals and KPIs with full ownership on **DDM performance**: websites, FPD and engagement plan. Performing analysis, designing reports, presenting findings, and drawing conclusions
global center of knowledge
* Work with full **collaboration** with CorporateMarketing & IT teams, BUs Marketing team, legal team, Relationship Marketing partner and local Digital Agencies
**Requirements**
* At least 3 years experience in **data driven marketing**
a must
* Experience in managing simultaneous large-scale digital marketing projects, priorities and demonstrated matrix-team leadership abilities in a fast-paced environment
* Ability to turn requirements, ideas and a vision into well processed and thought-out brief and excellent execution
* Demonstrated track record of marketing, business, and technology orientation with strong analytics capabilities
* Experience with **Marketing Automation & CRM**
* Proven work experience with BI tools
design and utilization
* Basic experience with SQL
an advantage
* Experience in global organization
an advantage
* Excellent English
a must
* Education:
* Bachelor's Degree in business management / marketing / communication / statistic
must
* Professional training in the field of data management & analysis, BI, marketing automation - an advantage
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