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Senior Manager Consumer Insights

2 months ago

Chicago, United States Catena Solutions Full time

Sr. Strategic Insights Consultant

Temporary Consulting Opportunities

Goal: Act as a Business Partner for leadership, marketing and sales teams by leading research and data analysis to further understand consumers and shoppers, company brands, categories and competitors, and to influence the development and implementation of relevant brand, innovation and category strategies in the local business units.

Responsibilities:

  • Leverage trends, data, consumer & shopper insights, and other relevant resources, such as macroeconomics, to inform local strategies, accelerate business growth and identify new business opportunities
  • Provides actionable overall market and customer insights and data to address key strategic questions
  • Manage local SI budget with a ROI and business impact mindset
  • Leverage agency partnerships (data and ad hoc) to maximize added value
  • Drive business and brand performance analysis and processes
  • Develop and manage analytic reporting tools on both ongoing and ad-hoc basis in partnership with Global Business Analytics lead
  • Leverage various data sources to explain drivers of business performance and inform both tactical and strategic business decisions with actionable recommendations
  • Translate data into clear, persuasive reports and presentations for senior leadership
  • Support Marketing, Sales, Finance and Supply Chain teams in category and retail ad hoc analysis to understand underlying trends and impact to brand/retailer volume performance
  • Provide guidance on opportunities to optimize or improve marketing effectiveness and efficiency by leveraging Growth Drivers Models
  • Consumer and shopper, brand and communication projects
  • Build, lead and mentor a nimble team of Insights & Analytics professionals, providing guidance, coaching, and development opportunities to foster their growth and maximize their performance

Requirements:

  • 8+ years of experience in Category Management, Customer Management, Insights or Sales Strategy
  • CPG Experience required
  • Experience working with data and data providers such as IRI, Circana, Nielsen, Numerator, and Retailer Loyalty Card Data (8451 preferred)
  • Advanced skills in Excel and Power BI, VBA is a plus
  • Excellent analytical skills and experience manipulating large, complex datasets from multiple sources, coupled with solid business thinking.
  • Highly skilled in advanced analytical techniques such as clustering techniques, regression methods

Catena Solutions is a team of experienced advisors, strategists, and consultants helping companies solve their supply chain problems, creating value through transformative projects. By understanding our clients business, transformation, and people needs, we create value today, tomorrow, and beyond. It is Catena Solutions practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. Catena Solutions is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.

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