Sr. Manager, Consumer Insights

2 months ago

Chicago, United States Kraft Heinz Company Full time
Job Description

As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic and energetic Lunchables brand. In this role, you will help develop and implement the strategy on the snacks brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

The Role - Key Skills:
  • Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
  • Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
  • Impactful: Influence so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer
  • An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change
  • Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization
  • Self-motivated: Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team
  • Analytical: Ability to see through data and recognize patterns to advise brand actions
  • Collaborator: Team player, works well in a fast-paced entrepreneurial environment
  • Coach & People Leader: Share knowledge and develop an impactful team
  • Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
  • Influence: Ability to influence at senior levels and drive focus and impact
Key responsibilities
  • Strategic insights' partner to the North American Snacks Team:
    • Leads, plans and implements the Consumer Insights learning agenda based on business goals inclusive of consumer target (core and growth) understanding and empathy, the key job to be done, the category frame of reference and marketplace dynamics, brand positioning and communications, and LTO innovation and current product renovation.
    • Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
    • Conduct bi-annual brand health assessments.
    • Help develop research standard processes for the organization.
    • Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
    • Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
  • Requires working in high levels of ambiguity; creating strategic direction for growth.
Qualifications
  • Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
  • Proficient in various market research techniques, including both qualitative and quantitative methods.
  • Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory, Finance and more.
  • Experience working with both primary and secondary data sources
  • Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
  • Proven track record to distill insights and drive impact into an organization - bringing the consumer to forefront.
  • High level of tolerance for working in ambiguity, managing change and leading change management.
  • Excels at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).
Location(s):
  • Chicago/Aon Center
  • Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote


Location(s)
Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com

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