Senior Brand Designer

4 weeks ago

Richmond, United States Joe Smith | Brand Consultancy Full time
Joe Smith is a brand consultancy solving challenges for clients of all kinds through a people-first, brand-led approach. We develop strategic brand foundations, determine their expressions visually and verbally and bring them to life experientially for employees and customer alike. We believe that brand is the human expression of a business. And with that, our design approach is guided by the idea of "Beautiful Utility." Our work needs to move hearts and minds and function well for our clients and their contexts. We hope you’ll join our team of investigators, strategists, writers, designers, innovators and collaborators who are passionate about creating artful solutions to complex problems.

What You’ll Be Working On

We are seeking a Senior Brand Designer to join our team in Richmond. This role calls for a creative individual who has experience translating business strategy, objectives, brand strategy and brand personality into cohesive visual identities. Here's a bit more about the role:

  • Crafting comprehensive visual systems for brand identities in both B2B and B2C industries including:
    • Visual identity audit and competitive analysis
    • Creative concepting of logo design
    • Development of supporting identity system elements
  • Applying visual identities (both Joe Smith-created and existing client systems) to a diverse set of production-ready materials (e.g., PowerPoint templates, trade show/job show booths, digital content, printed materials, novelty items)
  • Developing employee and/or customer experience ideas and execution
  • Helping teams find creative and interesting ways of sharing information with clients
  • Creating materials and assets for our own internal marketing efforts
The Skills And Experience We're Looking For

  • 5+ years working in a team or agency setting
  • Expertise in crafting comprehensive visual systems (e.g., logo, typography, photography approaches, design elements)
  • Ability to see patterns within an industry to determine how we can help our clients stand out from others
  • Skill in translating client business strategy, objectives, brand strategy and brand personality into cohesive visual identities
  • Knack for educating clients, guiding them through the design process, and enhancing their comprehension of design rationals
  • Thorough understanding of how to develop a wide range of production-ready materials that all complement each other
  • Ability to work within PowerPoint (design work is created within the Adobe Suite but support in developing client materials typically is done within PowerPoint)
  • An understanding of additional components of brand identity and experience (e.g., sound, video, motion graphics) to be able to guide vendors in developing further brand materials
  • Experience as an art director is preferred, but not required

The mindset that will make you successful and enjoy working within our team:

  • A willingness to sit alongside others and figure-it-out when we are facing down something new
  • Curiosity around new topics and areas of interest (within the brand world and beyond)
  • A balance of pride and conviction in your creative work with an understanding of the feasibility and client needs in developing a design solution
  • Flexibility and readiness to adapt and adjust to changing client needs, business requirements or project scope
  • Desire to work alongside teammates from multiple areas of the business – strategists, account managers, other designers, writers, outside vendors

Joe Smith is a brand consultancy made up of dynamic thinkers with diverse backgrounds and skillsets (sort of like a swiss army knife for brand) united by a passion for solving problems that change business for the better. Our small but mighty team of brand specialists sits inside the global communications powerhouse of Padilla and the broader AVENIR Global network. Learn more at

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