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Marketing and Digital Content Specialist
3 months ago
To apply for this position, please upload your resume and cover letter as one document. Your cover letter must address your qualifications for the position and your professional commitment to diversity, inclusion, justice, and equity. The Office of Marketing and Communications in the Marsal Family School of Education is seeking to hire a team member who brings strong writing skills, an ability with graphic design principles and software, and a mind for marketing our world-renowned programs to prospective students. This position will have frequent interaction with faculty, staff, and students around the school, and a particularly close collaboration with the recruitment and admissions team. The position reports to the Director of Marketing and Communications. Responsibilities: Shape platform-specific social media strategies in collaboration with our part-time social media liaison who works in the VP-Communications office. Create content calendar and schedule posts for social media platforms. Cadence of posts must conform to U-M standards for active accounts . Current platforms include Instagram, Facebook, and X. This role will be responsible for launching LinkedIn. Create written content for organic and paid social media posts and campaigns; digital advertisements; websites; and email campaigns. Design appropriately branded graphics to accompany the content described above. Project manage marketing-related content development in coordination with staff, faculty, and students at the Marsal School. In partnership with the school's web team and recruitment team, track the success of campaigns and other marketing efforts. Make recommendations for future efforts based on the performance of past/existing campaigns. Manage and maintain image repository. Minimum Requirements: 2+ years experience in a communications/marketing role with direct responsibility for the work described in the Responsibilities section of this job posting. Adobe Creative Suite (final round interview will include a short in-person skills test). Exceptional writing skills. Demonstrated ability to meet deadlines. Demonstrated ability to consider diverse perspectives when developing content. Experience adapting marketing materials to match audience and platform. Ability to work independently and in a team environment. Demonstrated ability to effectively manage multiple projects and priorities and produce timely results. Preferred Qualifications: Familiarity with Search Engine Optimization and Google Analytics 4. Familiarity with social listening and content management tools. Experience producing vertical video. Experience running paid digital campaigns on any platform. Experience setting up paid digital campaigns. The University of Michigan is an equal opportunity/affirmative action employer. #J-18808-Ljbffr
