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Marketing Operations Specialist, Contract

2 months ago

California, United States BlackLine Full time

Make Your Mark: The marketing operations specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting on automated marketing programs and email distribution related to BlackLine marketing strategy with a focus on reporting. You'll Get To: Primary Marketing Operations advisor/expert on outbound marketing campaigns for select Marketing teams Build and execute various types of programs in Marketo Coordinate with other marketing teams and Traffic team to manage outbound programs Update and analyze the performance of marketing campaigns in Marketo and Salesforce Continuously improve data intake and cleansing following industry best practices and internal process Collaborate with other marketing operations team members on projects such as segmentation, lead scoring, lead life cycle, documentation and enablements Assist in implementation of integration processes with 3rd party vendors Train other marketing teams on how to run basic reports in Salesforce Identify areas of improvements and enhancements on marketing programs and make recommendation Other job-related duty as assigned What You'll Bring: 3-4 years of experience in Marketing Operations/Demand Generation 3-4 years of hands-on experiences with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance Strong ability to work cross functionally Excellent planning and project management skills Ability to look ahead to meet regular deadlines and predict and prevent last minute fires Advanced Excel skills, including V-lookups, Pivot tables, and data reporting High attention to detail with high volume output Must be highly driven and self-motivated for a fast-paced evolving environment We’re Even More Excited If You Have: Technical/Specialized Knowledge, Skills, and Abilities: Marketo or other marketing automation platform such as Eloqua, Pardot or Hubspot

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