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GTM Associate Product Marketing Manager

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At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Role Description: We are looking for a self-starting, team-orientated, and passionate Associate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.

Responsibilities

Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent

Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.

Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation

Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns

Own key sales communications and updates

Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Required Skills: 3 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background

Expertise in Salesforce products and/or other SaaS and B2B technology platforms

Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.

Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

Ability to establish good working relationships with cross-functional teams and align with global stakeholders

Strong collaboration skills with a willingness to drive hands-on tactical execution

Strong communication skills, both written and verbal

Confidently deliver presentations to audiences of all sizes

Ability to confidently pick up and lead new projects even in the face of ambiguity

Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

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