Marketing Associate

3 weeks ago

Washington, United States Tential Full time

The Marketing Associate reports to the Senior Lead Generation Manager and will support the day-to-day production and logistics of the successful webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production, responsibilities of this position also include reporting key metrics to multiple stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, providing assistance to advertising sales representatives, and supporting digital advertising on many online platforms.
Required Skills:

  • Assists with all logistics when working with On24 technology vendor for each individual webinar.
  • Manage the annual calendar of upcoming campaigns for webinars, white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).
  • Manages campaign status and updates in project management tool, Asana.
  • Supports the communication process with sponsors from the "kick off" calls throughout the planning and post wrap up process. Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.
  • Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.
  • Creates social media campaigns for campaigns and provides follow up reports.
  • Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns.
  • Creates and updates sales collateral including the online media kit and promotional emails as required.

Required Experience:
College degree or equivalent experience with 1-3 years of experience. HTML experience required and experience with marketing automation technology a plus (Eloqua, Marketo, Pardot, or Hubspot). Must have strong written skills, client facing experience and excellent organizational skills with ability to run multiple projects and meet tight deadlines.

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