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Senior Digital Marketing Manager
2 months ago
The Senior Digital Marketing Manager will be responsible for helping develop and execute high-impact digital marketing strategies to drive brand awareness, generate leads, and meet our aggressive growth goals. They will oversee all digital marketing channels and work with a talented team to deliver exceptional results. They will also use their expertise to manage and optimize our MarTech stack, ensuring seamless data flow and efficient campaign execution. This role will report to the Director of Marketing. The ideal candidate will have exceptional analytical, communication and technical skills, as well as a natural curiosity about the industry and how the business works.
Job Responsibilities
(75%) Digital Marketing
Develop and implement data-driven digital marketing strategies aligned with overall company objectives.
Manage and oversee all digital marketing campaigns across various channels (Web, SEO, SEM, social media, email)
Administer and manage Flexe web presence (i.e., Flexe.com).
Partner with marketing team to develop high-performing content activation strategies
Analyze marketing data to identify trends, measure performance, and optimize campaigns for maximum ROI
Generate reports and presentations to communicate marketing insights to stakeholders
Stay ahead of the curve on the latest digital marketing trends and technologies
Collaborate with cross-functional teams (sales, product) to ensure marketing efforts are aligned and achieve shared goals
(25%) Marketing Operations
Partner cross-functionally to capture technology and reporting needs for marketing initiatives.
Oversee the MarTech stack, ensuring seamless data integration and efficient tool utilization.
Develop and implement scalable processes for campaign development and governance, including SFDC campaign setup, managing forms, email templates, and data field mappings.
Train and educate the marketing and commercial teams on marketing tools and data analysis.
Develop and manage marketing dashboards and reports to track progress towards goals and provide actionable insights.
Qualifications
Required Qualifications
7+ years of experience in digital marketing.
Proven track record of success in developing and implementing high-impact digital marketing strategies.
Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
Experience with a CMS (e.g., WordPress) and a CRM (e.g., Salesforce).
Extensive experience overseeing a marketing tech stack, including managing data between tools such as Pardot, SFDC, Leandata, 6sense, Zoominfo, Google Analytics and more.
Strong communication, collaboration, and project management skills.
Passion for data-driven decision making and a focus on measurable results.
Relevant BA/BS degree
Preferred Qualifications
Previous supply chain or logistics experience
Experience in a B2B technology organization
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