Sr Product Marketing Manager, Digital Portfolio

Are you looking for a role that can help millions of individuals achieve their professional dreams while also driving major technology services? Do you want to steer the direction of a new business and drive significant impact? We are seeking a Senior Product Marketing Manager to drive awareness and adoption of our online learning center, AWS Skill Builder, to revolutionize the way organizations and individuals advance their cloud talent.As the Senior Product Marketing Manager, you are responsible for AWS Skill Builder and its accompanying product portfolio, including digital subscriptions, game-based learning, labs, and other hands-on applications. You define the product marketing strategy for the digital product portfolio at a global level. You develop a deep understanding of our customers – who are they, how they buy, and why they buy. You work with product management to deliver a seamless user experience and compelling training content. You use customer insights and evidence to develop positioning and messaging that resonates with our target audiences. You collaborate with product, sales, marketing, and launch management to develop and execute marketing plans that grow the business. You partner with sales enablement teams to articulate the value of our solutions to prospects and existing customers. To be successful in this role, you have demonstrated SaaS B2B and/or B2C experience in driving results for a product portfolio, are passionate about technology development and launches, and obsess over the customer experience. You are unafraid to build from scratch, comfortable with ambiguity in a changing environment, and overcome obstacles to deliver results. You seek data to prove what’s working and what isn’t. This is a visible position that will interact at all levels of the company. You will be joining a highly collaborative team focused on delivering significant impact on the way learners and organizations acquire the cloud skills they need for digital transformation.This role can sit in either Seattle, WA USA or Santa Clara, CA USA only. Relocation offered for these locations only within the USA only.Key job responsibilities- Conduct customer research to inform marketing deliverables and influence the product roadmap.- Identify the target audience, buyer personas, and buyer journeys for your product offerings.- Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.- Engage with marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.- Develop core go-to-market information for your product offerings, as well as presentations, customer stories, videos, and webpages.- Work effectively across the organization with groups such as product management, marketing, sales, and launch management teams to achieve joint business goals.A day in the lifeSales, Marketing and Global Services (SMGS)AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.About the teamAbout AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience communicating results to stakeholdersPREFERRED QUALIFICATIONS- Experience with customer segmentation, profiling, and targeting- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Experience presenting metrics and progress to goal to senior leadership- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with B2B and/or B2C SaaS businessAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.