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Wealth Channel Marketing Manager
4 months ago
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
The Wealth Channel Marketing Manager reports to the Global Head of Channel Marketing at Northern Trust Asset Management (NTAM) and is responsible for developing, executing and managing integrated campaigns to expand and deepen the relationship with clients and prospects.
This role will serve as a strategic business partner that works in close collaboration with Northern Trust Wealth Management and NTAM’s Wealth Client Group to create and execute various marketing initiatives to add value and garner mindshare among financial professionals and their clients.
The ideal candidate will have an investor-centric mindset, advanced knowledge of investment markets and strategies, and an understanding of distribution processes in order to create effective lead generation and awareness strategies within these distinct investor segments. They will also preempt the needs of their investor segments – developing a content and communications strategy in response to their evolving needs and the market environment.
Responsibilities
Create and execute scalable channel marketing and communication strategies to both improve awareness and adoption of our capabilities to Wealth Management
Create personalized messaging and promotional activities to increase engagement
Develop robust communication channels to ensure constant feedback loops with senior leadership in Wealth Management
Derive data-driven insights from marketing activities and third-party platforms to inform marketing activities and increase their effectiveness
Create a methodical understanding of client needs/pain-points, prioritize and execute against them with rigor
Create high-quality investor-focused content, campaigns and collateral to generate leads and establish our company as an industry leader
Develop strategic partnership with Northern Trust Wealth Management to serve their clients with excellence, leveraging innovative solutions
Demonstrate initiative and creativity in independently recommending and implementing marketing solutions. Analyze costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues
Communicate progress, issues, and solutions to senior management to obtain input and buy-in. Provide written and verbal communication to many different audiences on status of marketing efforts.
Qualifications
5-15 years product marketing, channel marketing, sales or investment (client-facing oriented) role within an investment management organization
Proven track record in driving engagement and adoption of investment products in any capacity (sales, marketing, investment specialist, etc.)
Skilled influencer with the ability to gain buy-in at all levels
Ability to engage diverse set of stakeholders, build long-term relationships, and create a collaborative and approachable environment
Superior written and oral communication skills
Demonstrated ability to effectively manage and navigate multiple stakeholders and competing objectives
Undergraduate degree. Completion of, or working toward, an MBA, CFA, CIMA or other relevant investment certification is preferred.
Based in Chicago, IL
Working With Us
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve Join a workplace with a greater purpose.
We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .
We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
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