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Digital Media Manager

2 months ago

New York, United States Fontainbleau Full time

POSITION OVERVIEW As the Manager of Digital Media, you will be a key leader responsible for overseeing the planning, execution, and optimization of digital media strategies to elevate our brand presence, engage target audiences, and drive revenue generation. Leveraging your expertise in digital media planning, buying, and analytics, you will develop and manage integrated digital campaigns across various platforms. Your in-depth knowledge of the luxury hospitality and entertainment industry will contribute to the resort's continued success as a premier destination for unforgettable experiences in the digital landscape. ESSENTIAL DUTIES AND RESPONSIBILITIES The following and other duties may be assigned as necessary: Work with the Senior Manger to develop comprehensive digital media strategies that align with the resort's marketing objectives and target audience Collaborate with internal teams and external partners to plan digital media buys and allocate budgets effectively Execute digital media buys across various platforms, including display ads, social media, email marketing, and programmatic advertising Negotiate favorable terms with media vendors to maximize the impact of campaigns Lead the execution of integrated digital media campaigns that complement marketing initiatives and reinforce brand messaging Ensure consistent branding and messaging across all digital channels Analyze digital media performance data to track campaign effectiveness and make data-driven decisions Optimize digital media strategies based on performance insights and industry trends Oversee social media advertising campaigns, engaging with target audiences and leveraging data to enhance campaign success Implement strategies to grow and engage the resort's social media following Manage email marketing campaigns and customer relationship management (CRM) initiatives to nurture guest relationships and drive loyalty Personalize email communications to increase engagement and conversions Manage digital media budgets, ensuring efficient allocation of resources for maximum ROI Monitor spending and track expenses within budgetary guidelines Cultivate and maintain strong relationships with digital media vendors and partners Evaluate vendor performance and negotiate contracts for digital media placements Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/orability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age. Bachelor’s Degree in Marketing, Business, Hospitality, or a related field and/or equivalent combination of education and experience Three (3) years progressive experience as a Digital Media Manager or a similar role in the luxury hospitality or entertainment industry Demonstrated success in developing and implementing media strategies that drive brand awareness and revenue growth In-depth knowledge of media planning, buying, and performance analytics Expertise in both digital and traditional media channels, including social media, programmatic advertising, print, radio, and TV Proficiency in using media planning and analytics tools Strong analytical and problem-solving skills to interpret data and optimize media campaigns Strong organizational skills with the ability to multitask and prioritize tasks effectively Proficiency in using Microsoft Office Suite (Word, Excel, PowerPoint) and other relevant software Knowledge of digital marketing tools, social media platforms, and email marketing platforms Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners Creative thinking and attention to detail to contribute to compelling marketing materials and campaigns. Ability to thrive in a fast-paced, dynamic environment with changing priorities. Strong communication and influencing skills Excellent project management skills, delivering on time and budget Ability to articulate the differences between different product lines and their positioning Strong written and verbal skills Excellent organizational skills and attention to detail Ability to learn various systems and databases quickly including data visualization tools Dedicated to performing research and staying current with best practices Strategic thinking and the ability to thrive in a fast-paced, dynamic environment Passion for the luxury hospitality industry and commitment to delivering exceptional guest experiences SUPERVISORY RESPONSIBILITIES This position does not have any supervisory responsibilities. DIVERSITY COMMITMENT Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect. CERTIFICATES, LICENSES, REGISTRATIONS Member must be able to qualify for licenses and permits required by federal, state, and local regulations. LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required. REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision. The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. WORK ENVIRONMENT The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Member could be exposed to an environment containing unrestricted secondhand tobacco smoke. PAY TRANSPARENCY Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment. In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility. SALARY $70000.00 per year

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$85000.00 per year

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