Digital Media Coordinator
1 month ago
Digital Media Coordinator
Rochester, NY (Hybrid)
JK Executive Strategies is proud to partner with a respected digital marketing firm in search of a Digital Media Coordinator to join its team
The Digital Media Coordinator (DMC) role is for a marketing professional well versed in buying digital media. The DMC is responsible for executing, monitoring, and optimizing digital media plans for multiple clients efficiently, effectively, and within budget, as well providing insights regarding campaign effectiveness.
This organization displays a strong culture highlighted by its core values. Prioritizing clients is a key focus, but they also make sure to create a fun atmosphere for their employees. Are you seeking to join a thriving and profitable firm, and create meaningful relationships? If so, this opportunity is tailored for you
Responsibilities
Campaign Management
- Day-to-day management of digital media campaigns including paid search, social, display, video, email, and other initiatives, with minimal support from Supervisor
- Has working knowledge of and experience with core industry tools and platforms that lend to the management of paid digital media campaigns
- Executes media plans while adhering to established budgets and timelines
- Closely monitors campaign performance and implements optimizations based on performance goals and measurement framework and other program changes within platform interfaces
- Responsible for QA of campaigns with keen attention to detail
- Documents campaign changes and learnings
- Assists in monthly forecasting, invoicing, and reconciliation tasks
Stewardship
- Fiscally responsible as it pertains to the management of client budgets
- Analyzes and communicates campaign performance against determined KPIs, using data to optimize campaigns and provide recommendations, with minimal supervision
- Identifies vendor billing discrepancies as needed
Research
- Collaborate with Supervisor to identify new opportunities in the paid media space for clients based on an understanding of client objectives and goals
- Gathers, analyzes and prepares keyword and competitive research. May conduct market analysis, trends, and market-specific opportunities derived from market data and research
Reporting
- Prepares reports for digital media campaigns
- Uses digital marketing tools to provide ROI analysis of digital media campaigns against defined KPIs
- Analyzes, reviews, and reports on the effectiveness of campaigns to maximize results
Requirements
- Bachelor’s degree in marketing, or related field, or equivalent work experience.
- 1+ years of hands-on experience in digital media campaign management.
- Experience with multiple platforms a plus (Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, Advertising, Basis DSP, DV360, Google Campaign Manager, Bionic-Ads).
- Knowledge of digital marketing and business processes.
- Strong project management, business writing, and reporting skills.
- Exceptional written and verbal communication skills.
- Extremely detail-oriented with strong organizational skills.
- Strong computer skills, including business intelligence and reporting software.
- Flexible working both independently and with a team.
- Good time management skills. Ability to prioritize multiple projects, meet deadlines and work in a fast-paced environment.
Salary Range
$45K - $52K
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.
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