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Marketing Campaigns

3 months ago

Santa Monica, United States Angel City Full time

At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world.

We are stronger together, have more impact together, and have more fun together

Angel City FC seeks a Marketing Campaigns & Performance Manager to guide the strategy, development, launch, performance, and analysis of all ticketing and retail marketing efforts, including paid and organic campaigns utilizing digital, social, OOH, and grassroots channels.

Responsibilities:

  • Steer strategy, development, and performance of all paid media campaigns, including SEM, programmatic display, video, native, OOH, and social media across Google, Meta, TikTok, LinkedIn, and other channels to drive revenue from tickets to merchandise
  • Collaborate with marketing, creative, and content teams to create campaigns that peak interest, draw clicks and conversions
  • Track marketing performance, delivering weekly reports and insights, as well as support performance analysis of cross-collaborative efforts, including partnerships, customer retention, and brand campaigns
  • Track and report on the overall success of the marketing strategy by analyzing product mix, optimizing audience targeting, and suggesting shifts in budget to improve performance
  • Build and maintain marketing performance dashboards using HubSpot
  • Build and manage campaigns and integrated calendars using Asana
  • Develop and improve campaign performance through ongoing optimization, A/B, and multivariate testing
  • Lead day-to-day communication with media agency
  • Perform competitive analysis, market research, and understand key industry trends
Requirements:
  • 3+ years experience in sports, at an agency, or entertainment, developing and managing marketing campaigns, including paid advertising (paid social, SEM, programmatic display, video, native, and OOH)
  • Experience working with Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, HubSpot, Asana, and Looker Studio
  • Experience writing effective ad copy and providing creative direction designed to drive results
  • Strong project management skills, highly organized, and ability to lead collaboration
  • Excellent organizational skills and ability to handle multiple campaigns and projects simultaneously
  • Experience managing social channels using Sprout and content calendars using Asana
  • Ability to build working relationships with internal stakeholders and external vendors
  • Excellent teammate with the natural ability to be proactive, collaborative, and creative
  • Capable of working flexible hours, including nights, weekends, and possibly holidays, as dictated by the ACFC schedule
ACFC Perks & Benefits
  • Fully funded comprehensive medical, dental, and vision coverage
  • 401K plan
  • Flexible PTO policy
  • Paid Parental Leave
  • Cell Phone reimbursement
  • Snacks and beverages
  • Dog-Friendly HQ in Santa Monica
  • Complimentary tickets to home games
  • Bi-annual performance reviews

Compensation

In addition to the benefits above, this role has a pay range between $75-$80k

Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We're proudly building an inclusive Angel City team.