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Regional Marketing Lead

2 months ago

Ontario, United States Allstate Full time

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. The company is proud to have been named a Best Employer in Canada for nine consecutive years and prioritizes supporting employees and fostering an inclusive, welcoming corporate culture. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. Serving Canadians since 1953, Allstate strives to provide reassurance with its "You're in Good Hands®" promise.

Through our Employee Value Proposition, Opportunity, Flexibility, Community, Diversity and Family, we have worked hard to develop and nurture a culture where employees feel valued, experience personal growth, have career options and truly enjoy the work they do.

Benefits to joining Allstate:

  • Flexible Work Arrangements
  • Employee discounts (15% on auto and property insurance, plus many other products and services)
  • Good Office program (receive up to 400$ back after purchasing office equipment)
  • Student Loan Payment Matching Program for Government Student loans
  • Comprehensive Retirement Savings Program with employer matched contributions
  • Annual Wellness allowance to support employees with improving health and wellbeing
  • Personal reflection day
  • Tuition Reimbursement
  • Working within the community and giving back
The Regional Marketing Lead is accountable for supporting the achievements of ACG's short and long term Mission, Vision and strategic objectives by: working with Directors of Business Development, Agency Managers, and Allstate Sales Agents (ASAs) to create marketing plans to support regional growth and that are aligned to ACG's marketing strategy. The Regional Marketing Lead is the link between the field and Head Office Marketing; ensuring the field is aware of the tools available and best practices, and providing feedback to Head Office about the tools provided and the needs of the field.

Accountabilities:
  • Work with Agency Managers and Directors of Business Development to help them develop marketing plans using the marketing tools, guidelines, best practices, and strategies developed by Head Office Marketing
  • Educate the field on the marketing tools available and help ensure their effective utilization allowing customization of the tools to support, ASA, AIA and Regional goals and centres of influence(s) while providing feedback to Head Office where possible to guide future development and change.
  • Oversee and manage the regional marketing budget, ensuring cost-effective utilization of resources.
  • Monitor approved expenses to ensure all marketing activities stay within the approved budget and is utilised within the agreed timeframe.
  • Ensure all regional marketing materials and activities adhere to brand guidelines and maintain brand integrity.
  • Support the planning and execution of regional events, tradeshows and customer engagement activities to increase brand visibility and generate leads in alignment with ACG's strategy
  • Collaborate with cross-functional teams to align strategies and achieve business goals
  • Other Duties and special projects as assigned
Qualifications:
  • Post-Secondary Degree or Diploma in Marketing, Business, Commerce, or related field
  • 3+ years' experience in a similar role
  • Ability to work independently as a significant amount of time will be spent supporting the field
  • Ability to coach and mentor co-workers on how to develop and activate effective marketing plans and strategies.
  • Knowledge of marketing principles. Understanding and use of best practice techniques in order to ensure compliance and effective completion of project plans.
  • Experience in Digital Marketing and Social Media


Skills
Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.®