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Marketing Operations Consultant

2 months ago

Dallas, United States INSPYR Solutions Full time

Location: Dallas, TX Duration: CTH Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Compensation: 35-40hr Qualified candidates may send a copy of their resume (Word Format) to jrogersinspyrsolutions.com As a Marketing Operations Consultant, youll play a critical role in automation, implementation, QA, and support of all platforms involved in tagging, tracking and overall marketing technology. This role will be a key partner across site architecture, ecommerce, media, marketing, and outside agencies. This role will also be tasked with scaling online data collection processes, as well as supporting our existing and growing technology stack. The ideal candidate has a passion for technology and automation, a sense of ownership and pride in the creation of efficiencies, and a thorough understanding of the digital marketing landscape. Responsibilities: Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platforms Represent Marketing interests within the Salesforce platform Update lead routing and assignment across Commercial Share ownership of integration between Market and Salesforce Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows a^ Own the introduction and integration of new marketing technologies Prepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced Required Qualifications: 5 years of marketing operations experience 5 years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc. Bachelors degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred Comfortable with Custom Data Objects in Salesforce and Marketo SQL experience a plus 6 years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget) Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience Our benefits package includes: Comprehensive medical benefits Competitive pay 401(k) retirement plan and much more About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. LI-JR1