Market Development Manager
3 weeks ago
We are seeking a dynamic Market Development Manager to join a worldwide healthcare organization committed to delivering a range of pioneering medical products and solutions to its clientele. This role is perfect for those who desire a challenging and rewarding career in a diverse and dynamic work environment.
The Market Development Manager (MDM) is tasked with implementing the strategic market development and operational blueprint outlined by the Regional Sales Director and Director of Marketing. Working closely with Regional Sales Directors (RSDs) and Territory Managers (TMs), the MDM will spearhead the launch of our innovative product. Their role involves becoming the regional authority and leader in cultivating physician advocates, promoting economic value through our tailored presentations and economic value calculator, and securing VAC approval in targeted accounts.
Performance will be gauged by the rate of account openings, attainment of sales quotas, and other key performance indicators. Success hinges on crafting and executing a comprehensive business plan to establish new accounts or departments. The MDM must embody credibility, persuasiveness, ethics, and trustworthiness, always prioritizing the best interests of both accounts and patients.
Primary Responsibilities:
Develop and implement regional market development business plans on a quarterly basis within a quota-driven framework, utilizing targeted strategies in identified accounts.
Utilize corporate resources (such as value presentations, economic calculators, advisory boards, and senior executives) to secure access and cultivate appropriate physician champions in targeted accounts.
Deliver key presentations to garner support from pivotal stakeholders in targeted accounts, including physician leaders/influencers, VP/Executive Service Line Directors, VP/Directors of Supply Chain Management, and C-Suite personnel.
Cultivate Key Opinion Leader (KOL) advocates to educate and influence influential stakeholders beyond their own regional and national borders.
Assist in Corporate Accounts contract negotiations with hospital and Integrated Delivery Network (IDN) leadership as necessary to secure account access, ensuring the company meets or surpasses both Average Selling Price (ASP) and revenue growth objectives.
Work collaboratively with the field team to synchronize account activities, fostering a cohesive and integrated team approach.
Ensure compliance with Company policies, procedures, the Quality System, and other regulatory requirements.
Uphold the highest standards of ethical and professional conduct, consistently representing the company with integrity.
Experience/Education Requirements:
Bachelor's degree (BA/BS) or equivalent experience preferred.
Preferably a minimum of 8+ years of relevant experience in medical sales, market development, or Healthcare Economics & Outcomes Research (HCEOR).
Master of Business Administration (MBA) or Master of Health Administration (MHA) preferred.
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