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Events Manager

3 months ago

Boston, United States Skedda, Inc. Full time

Skedda is a leading global workplace management platform, serving over 7,000 customers and nearly two million users, including Siemens, Mercedes-Benz, and MIT. The company is a key player in helping to define the future of the workplace experience, helping businesses design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. Today, the product serves customers with functionality including floor plan visualizations, desk and meeting room booking, visitor management, utilization reports and analytics, as well as integrations with key workplace tools like Microsoft365, Google Workspace and Slack; and has won awards from G2, Capterra, and SoftwareAdvice.

We are excited to welcome a highly-driven events marketer to a growing team to lead both Skedda’s virtual and field events strategy and execution. The ideal candidate will be responsible for identifying, planning, coordinating, and executing a wide range of events, including conferences, trade shows, webinars, and road shows. The Events Manager will play a crucial role in promoting the Skedda brand, engaging with clients and prospects, and driving business growth. Reporting to the SVP & Head of Marketing, this role offers growth potential for a player-coach marketer with the opportunity to lead cross-functional projects and become a key contributor in defining the future of work

Your Day-to-Day

Develop and implement a comprehensive event strategy aligned with company goals and marketing objectives; manage event plans, timelines, and budgets

Coordinate all logistical aspects of events, including venue selection, catering, transportation, accommodations

Develop and implement marketing strategies to promote events, including email campaigns, social media, and online advertising

Set clear event goals, metrics, and KPIs to measure success

Foster a collaborative and high-performance team environment; work closely with internal teams (sales, marketing, product) to ensure event objectives are met

Establish and maintain strong relationships with key vendors, partners, and stakeholders

Negotiate contracts and agreements to ensure high quality service delivery

Oversee on-site event execution, ensuring smooth operations and addressing any issues that arise

Coordinate with staff, volunteers, and vendors to ensure a seamless experience for attendees

Prepare detailed reports on event outcomes, including attendance, revenue, and attendee feedback; identify and recommend improvements based on outcomes

Stay abreast of industry trends and best practices in event management and marketing

Introduce innovative event formats, technologies, and approaches to enhance attendee experiences

Who You Are

4-6 years in events management, preferably within the B2B software or tech industry

Proven track record of successfully managing small- and large-scale events

Strong organizational skills with the ability to handle multiple projects simultaneously

Excellent communication and interpersonal skills

Ability to quickly learn a variety of marketing technologies and virtual event platforms, including CRM systems and marketing automation tools

Ability to operate independently and manage ambiguity in a fast-moving environment

Energized by the opportunity to be a key contributor in shaping the future of work

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