Senior Marketing Manager

4 weeks ago


Boston, United States Alera Group, Inc. Full time

Overview:

Spring Consulting Group, an Alera Group Company, LLC, is looking for a Senior Marketing Manager to join its growing team. The Senior Marketing Manager will lead the marketing department, building and facilitating strategy and supporting overarching business development objectives through multi-faceted marketing tactics.

Responsibilities:

The Senior Marketing Manager will be expected to:

  • Create and implement an annual marketing strategy and plan
    • Provide strategic leadership around social media, targeted campaigns, SEO, event strategy, strategic partnerships, and other areas
  • Build and manage creative lead generation initiatives
  • Establish, manage and adhere to an annual marketing budget
  • Develop, refine, and report on marketing metrics to illustrate performance
  • Work closely with consultants to help them achieve their business development goals
  • Assist with RFPs and new business proposals on an as-needed basis
  • Oversee content calendar
  • Provide writing support for content, awards submissions, conference presentations, press, and other communications needs
  • Serve as internal communications lead
  • Peer review written communications, as needed
  • Assist with client deliverables as needed (e.g., newsletters, collateral, formatting, etc.)
  • Work within Salesforce and Marketing Cloud Account Engagement (Pardot) on emails, campaigns, and reporting
  • Provide management and leadership services to direct report (Marketing Specialist)


Qualifications:

The ideal candidate for this position will have:

  • 5+ years of experience in marketing, preferably in b2b
  • Bachelors degree in marketing, communications, or related field
  • Strong writing and communications skills
  • Project management experience
  • Leadership experience
  • Creative problem solving skills
  • A detail and data-oriented mindset
  • The ability to collaborate across teams
  • Nice to have:
    • Healthcare and/or insurance experience
    • Salesforce and/or Marketing Cloud Account Engagement (Pardot) experience


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