Senior Customer Marketing Manager

3 weeks ago

Boston, United States Snyk Ltd. Full time

Our Opportunity

Join Snyk's Customer Marketing team as a Senior Customer Marketing Manager, where you'll drive customer onboarding and product adoption through integrated marketing campaigns.

You’ll Spend Your Time:

Running end-to-end integrated campaigns to drive customer onboarding and adoption leveraging digital channels, in-product messaging, and email marketing.

Managing customer communications, including email nurtures, in-app messages, product updates,announcements, and Snyk’s monthly customer newsletter.

Managing projects to support the health of Snyk’s customer email database and customer reachability in partnership with marketing ops.

Managing webinar programs including, collaborating with technical partners to develop content, manage promotion in partnership with the digital team anddeliver sales enablement including pre-event outreach and follow-up plans.

Collaborating with product marketing and customer success on customer onboarding and adoption content production and virtual learning strategies.

Managing campaign timelines, budget, and ROI, including regular reporting to key stakeholders.

Collaborating with various internal teams including marketing operations, digital, product marketing, content, design, customer success, and sales.

What You’ll Need:

5+ years of B2B marketing experience in a SaaS company, with expertise in end-to-end campaign management.

Strong analytical skills and results-driven mindset, with the ability to measure and report on marketing KPIs.

Experience with marketing automation tools (ideally Marketo) and CRM tools.

Project management skills and the ability to facilitate cross-functional collaboration across teams.

We’d be Lucky if You:

Have experience working with customers and customer engagement teams.

Have experience at a global cybersecurity company.

Are agile and enjoy the speed of a fast-paced startup environment.

#LI-CH2

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