Digital Marketing Manager

2 weeks ago

Burlington, United States WS Audiology USA Full time

HearCanada, a division of WSAudiology, bolsters a world-class team of hearing care pioneers who share a passion for providing Wonderful Sound for All. With 60% of the Canadian population experiencing a type of hearing health issue in 2021, our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to provide relevant and meaningful solutions. What it’s all about: We are seeking a highly experienced and results-driven

Digital Marketing Manager

with a strong background in the hearing healthcare industry. In this role, you will be responsible for defining and executing digital marketing strategies, campaigns, and initiatives to support the achievement of overall sales targets and growth. This

full-time, permanent

opportunity would be a hybrid role based out of our Head Office in Burlington, ON with the expectation of two days per week in-office. What we offer you: Competitive compensation package Comprehensive, employer-funded benefits package RRSP program + employer match Paid vacation and personal days Education assistance program Annual health & wellness benefit program Mentorship and development opportunities What you will do: Manage core B2C digital marketing

channels and activities including website development/content management,

paid media, social platforms, email, and automation Develop and execute strategies

for conversion-focused digital marketing tactics across channels and

target audiences Manage digital brand channel

execution including email, social, paid media (agency), website and any

new channels Turn concept into an integrated

digital marketing campaigns that meet business goals and objectives Prepare and present integrated

digital marketing plans to executives clearly defining the user journey,

targeting and KPIs Support strategic digital

marketing planning to drive growth for on-going marketing initiatives and

product launches Provide thought leadership and

digital best practices to the overall marketing team around campaign

communications, audience targeting through digital channels Analyze campaign performance,

assessing KPIs and ROI Provide analytic reporting from

digital channels with insights and recommendations to key internal

stakeholders Competitive research for

expansion of digital channels and optimization resulting increased

conversion Work with internal teams and

brand to support marketing initiatives Participates in the sharing of

campaign learning for best practice definition throughout the greater WS

Audiology US and Globalmarketing communities What we are looking for: Education: Bachelor’s degree in marketing, Business Administration, or a related field Experience: Minimum of 5 years of experience in digital marketing, with preference to the hearing industry Strategic mindset: Proven ability to develop and implement marketing strategies that align with business objectives and drive results. Experience in analyzing market trends and consumer insights to inform decision-making Leadership skills: Strong leadership and team management abilities, with a track record of successfully leading and developing marketing teams. Excellent communication, collaboration, and interpersonal skills Experience in Sitecore CMS, heat mapping tools (Hot Jar), Unbounce, Meta ads, Google Business and Google Analytics Create landing pages and set up back-end connection between paid digital campaigns, targeting, analytics and data tracking Soft skills: collaboration between departments, strong interpersonal skills, maturity, patience and good judgement, entrepreneurial attitude, and an excellent problem solver This is a challenging and rewarding opportunity for an experienced digital marketing professional to make a significant impact within the hearing industry. If you have a passion for marketing, a strategic mindset, and a strong background in hearing health care, we would love to see your application for the

Digital Marketing Manager HearCANADA andWSAudiology are committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process.

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