Marketing Specialist
3 weeks ago
The ideal candidate will be responsible for supporting a range of marketing programs and activities aligned with the company’s business objectives and commercial initiatives. The role requires a proactive, motivated marketing professional who is excited about contributing to the rapid growth of novel endoscopic procedural therapies for type 2 diabetes and obesity while maintaining compliance with regulatory standards.
Primary Responsibilities
- Collaboration: Work closely with commercial, clinical, regulatory, legal, and medical affairs teams to align the execution of marketing programs with clinical trial activities and broader business objectives.
- Campaign Management: Support successful execution of clinical trial recruitment and commercial marketing campaigns, including program planning, budget management, and performance analysis.
- Content Development: Collaborate with internal and external partners to create engaging materials, including websites, brochures, videos, and other marketing tools.
- Congress and Event Support: Coordinate and support presence at industry congresses and company-led events.
- Data Analysis: Update and analyze metrics to measure program effectiveness and ensure a feedback loop to enhance marketing practices.
- Market Research: Support market research programs to analyze provider and patient behavior, trends, and competitor activity to identify opportunities for growth.
- Budget Management: Assist in monitoring and providing reports to help ensure strategic use of resources.
- Perform all activities in compliance with applicable regulations, policies, and guidelines, including, but not limited to, timely documentation of activities and maintaining all required applicable training.
- Bring a “can do” spirit to work and deliver on other responsibilities as assigned.
Education or Certification Requirements
- Bachelor's degree in marketing, business, or a related field.
Professional Work Experience
- Minimum of 2-3 years of experience working in marketing, with a good understanding of marketing principles and practices.
- Applicable experience in biotech, pharmaceutical, and/or medical device industries preferred.
- Prior vocational experience in related fields is a plus (i.e. Co-Ops, Internships, etc.).
- Graphic Design experience is a plus.
Other Essentials and Key Success Factors:
- Demonstrated record of intellectual curiosity, innovation, and problem solving with an entrepreneurial spirit
- Ability to lead fast-paced projects with a keen sense of urgency to get the job done well.
- Evidence of "hands-on" experience and expertise
- Proven track record as a team player and collaborator in small working environments
- Highly organized and detail oriented with a passion to deliver quality results.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Highest levels of professionalism, confidence, personal values, and ethical standards
- Proficiency in Microsoft Office and other relevant software applications.
- Graphic Design experience is a plus.
- Knowledge of (or willingness to learn) regulatory requirements and guidelines governing clinical trials.
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