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Marketing Operations and Communications Specialist
2 months ago
European Bioinformatics Institute (EBI) is seeking a highly skilled Marketing Operations and Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for managing our marketing technology, ensuring data accuracy and integration, and implementing marketing automation campaigns.
Key Responsibilities- Marketing Technology Management: Manage and maintain EBI's marketing technology, including marketing automation platforms, CRM systems, and analytics tools, ensuring seamless execution and data accuracy.
- Website Management: Oversee EBI's website management, with a focus on aligning content with technical SEO best practices, potentially bringing this responsibility in-house.
- Marketing Automation: Develop and execute marketing automation campaigns, including lead nurturing, lead scoring, and customer lifecycle campaigns, with a focus on audience segmentation and data security.
- Internal Communications: Create and distribute internal communications, including employee newsletters and managing the intranet, ensuring content is timely and relevant.
- Performance Analysis: Analyze campaign performance, providing insights and recommendations for real-time optimization and reporting.
- Vendor Management: Manage relationships with external vendors and partners as needed.
- Bachelor's degree in marketing, communications, analytics, or a related field.
- 2-5 years of proven experience in a marketing role, with strong experience in marketing automation tools like HubSpot and NetSuite.
- Experience in CRM management, particularly with tools like ZoomInfo, and a deep understanding of data integration best practices.
- Excellent communication skills, with experience working closely with sales organizations to align marketing and sales efforts.
