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Senior Product Marketing Manager, Games
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Job Description
About the Role
The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to support its consumer engagement efforts on the Product Marketing team. Reporting to the Executive Director and Head of Product Marketing, you will be directly responsible for growing and improving engagement with New York Times Games. Your role will involve a combination of strategic work and execution excellence, partnering with product and editorial teams to shape the roadmap, developing messaging and go-to-market strategies with your peers in marketing, and collaborating across many other departments to make Games launches a success. You will bring digital, mobile-first, full-funnel marketing experience to the team, creating engaging lifecycle product and marketing strategies that help our customers feel connected to our brand and each other. You will be in a hybrid position, where you'll be in the office three times per week.
Responsibilities:
- You will validate unique market opportunities: Gather insight into consumer perspectives and market dynamics to identify product opportunities. Create audience segmentation frameworks and personas to build customer empathy, and partner with product teams to build solutions that meet market needs.
- You will create compelling positioning and messaging: Identify the factors that increase the worth of our products to consumers, and develop messaging frameworks that convey the value propositions that compel them to subscribe. Conduct message tests to evaluate what resonates with our target audience, and launch the most performant variant.
- You will develop go-to-market strategies: Use market and consumer insights to develop GTM strategies that create demand, write clear creative briefs, and determine the ideal marketing mix to meet our goals.
- You will increase habitual product usage and retention: Build dashboards and monitor metrics to measure campaign and product health, supplementing that with qualitative consumer feedback to determine optimization opportunities. Develop new strategies to increase demand and adoption based on performance.
- You will lead app store optimization: Use your subject matter expertise in ASO to increase awareness and downloads for all New York Times apps, partnering with Apple and Google to implement listing best practices, secure in-app events to promote product launches and content series, and improve app rankings across several categories.
- 5+ years of related experience in mobile growth marketing, product marketing, or product management, including insights-driven go-to-market experience.
- 3+ years of experience with B2C, mobile-first, digital subscription products with repeat user engagement patterns.
- 1+ years of experience leading app store optimization for iOS and Android.
- Experience working on multi-game, multi-platform, and multi-app product portfolios.
- Practice gamifying product experiences to delight users and improve loyalty.
- Interest in playing puzzle games and participating in new game prototyping sprints.
The annual base pay range for this role is between $145,000.00 and $155,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.
