Associate Director, Media Planning and Strategy
1 month ago
Job Description
Overview:
Zenith looking for a talented Associate Media Director, Strategy to manage the day-to-day Media Planning and Strategy functions for a high profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP. This position reports directly to the VP, Strategy.
Role Objectives:
Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
Develop planning objectives that align with and elevate the client’s marketing and business goals
Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Supervising, training and developing skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
Oversee the process and procedure for client set up, billing and all administrative functions
Responsible for managing projects and resources for all aspects impacting the client’s business
Participates in the recruitment and selection of junior staff
Mentor and guide direct reports to ensure proper education for advancement
Lead by example assisting in all levels of the planning and activation process
Effectively communicate across all levels and be willing to adopt new skills
Detailed awareness of media landscape, trends, challenges and competition
Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
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