Supervisor, Paid Social

3 weeks ago


Farmingdale, New York, United States Publicis Media Full time
Job Description

Provide social media team leadership within PlatformGSK by applying expertise in all social media principles to a client's business. Works with overarching Strategy team to translate the client goals and objectives into actionable items.

This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies.

PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

KEY RESPONSIBILITIES
Guide and drive social media strategies for designated client account(s) and help to set overall objectives

Build, maintain and grow client relationships and client business

Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)

Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements

Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer

Facilitate and document consistent QA of all campaign builds and plan adjustments

Lead client presentations and be the primary point of contact for key clients

Build and maintain relationships with social media publishers and internal agency counterparts

Understand and adopt new social media trends and/or processes for clients

Manage the scheduling, posting, tracking advertising and compiling performance reports

Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies

Lead regular check-ins on campaign performance and track against KPIs

Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process

Maintain knowledge of current social media landscape and provide training/mentorship to junior team members

Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement

Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback

Participate in Management Training Programs; using learned leadership skills to develop self and team

Accurate and timely reporting of billable and non-billable time

Other responsibilities, as assigned

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