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Marketing Communications Specialist

1 month ago

Albany, United States WorkSource Oregon Full time

WorkSource Oregon Marketing Communications Specialist ALBANY , Oregon Apply Now POSITION PURPOSE We are seeking a dynamic and creative MarketingCommunications Specialist to join our Credit Union. This role is pivotalin creating, distributing, and managing internal communications as wellas developing engaging marketing content aimed at solving financialchallenges for both individual and business members. The successfulcandidate will develop a wide variety of marketing content to include(but not limited to) eBooks, white papers, webinars, live events, andother thought leadership content. This position requires a blend ofstrong communication skills, financial industry knowledge, expertise inchange management, and marketing prowess to differentiate our brand inthe marketplace, capture new prospective members and ensure effectiveinternal information flow. ESSENTIAL FUNCTIONS AND RESPONSIBILITIESInternal Communications Management, in partnership with HR: Develop andimplement an internal communications strategy that internally promotesthe CWCU brand, organizational goals, values, and culture. The overallstrategy is to ensure that all employees are informed and engaged.Develop an ongoing strategy to understand team member voice. Thisincludes synthesizing feedback from engagement surveys and creatingadditional opportunities to solicit and assess team member sentiment.Lead the effort to ensure that our brand characteristics & values areconsistently embedded into our internal communications across theorganization. Craft clear, engaging, and informative communications forall employees, including digital video, newsletters, emails, internalannouncements. Ensure effective channels of communication within theorganization to foster a sense of community and transparency.Incorporate change management principles into internal communicationsstrategies to support organizational transitions effectively. ContentDevelopment and Management: Lead the creation of high-quality content(eBooks, white papers, webinars, live events) that addresses thefinancial challenges and needs of our audience. Collaborate with subjectmatter experts to produce thought leadership materials that position thecredit union as a leader in financial solutions and an employer ofchoice. Manage content production calendar, ensuring timely developmentand distribution of materials. Works with Digital Marketing Specialiststo coordinate member-facing promotion and external promotion ofmarketing content. Oversee the performance and effectiveness of content,utilizing analytics to inform future strategies. In conjunction withsenior leadership, develops, manages, and provides both proactive andresponsive public relations communications as needed. Includesdeveloping and executing a season calendar of events that require PReffort as a part of the promotion and awareness to media and otherexternal organizations. Event and Webinar Management: Plan, execute, andhost live events and webinars that engage our community and promotefinancial literacy and solutions. Coordinate with external partners andspeakers to provide valuable and relevant content for our audience.Participate as a member of the core planning team for All-Hands meetingsand events, such as Indigenou #J-18808-Ljbffr