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Marketing Services Specialist
2 months ago
Duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.
The following are some duties and responsibilities a Marketing Specialist should be able to execute
- Liaise with sales and creative teams to come up with branding ideas, graphic designs, promotional materials and advertising.
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Conduct research to identify customer and product trends, as well as competitor offerings
- Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns depending on robust data and present the recommendations to management.
- Establish and maintain relationships with new and existing customers through trade shows, networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Devleop and maintain the company image and messaging via social media.
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
RequirementsShould have a bachelor’s degree in marketing, communications or a related field.
- Proficient in Microsoft Office Suite, Adobe Creative Suite and or other Graphic Design tools
- Excellent analytical skills
- Knowledge of CRM
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills
- Ability to work under pressure and motivation to succeed in a competitive environment
- Ability to work with teams and collaborate
- Excellent leadership and managerial skills
- Time management and multitasking skills with the ability to prioritize tasks They should have knowledge of HTML and CSS
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