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Marketing and Communications Manager
2 months ago
Job Summary:
The University at Albany seeks a highly skilled Marketing and Communications Manager to join our team. As a key member of our marketing and communications department, you will be responsible for developing and implementing strategic marketing and communications plans to promote the university's brand and initiatives.
Key Responsibilities:
- Develop and execute comprehensive marketing and communications plans to achieve university goals and objectives.
- Collaborate with cross-functional teams to create and disseminate marketing and communications materials, including social media, email, and print.
- Manage and maintain the university's website, ensuring accuracy, relevance, and consistency with the university's brand.
- Develop and implement social media strategies to engage with internal and external stakeholders.
- Monitor and analyze marketing and communications metrics to inform future strategies and initiatives.
- Provide marketing and communications support for university events, campaigns, and initiatives.
- Stay up-to-date with industry trends and best practices in marketing and communications.
Requirements:
- Bachelor's degree in communications, public relations, marketing, or a related field from an accredited institution.
- Minimum of four years of experience in marketing and communications management, preferably in higher education.
- Excellent verbal and written communication skills, with the ability to communicate effectively with diverse stakeholders.
- Strong proficiency in technology and new media, including website design, Adobe Creative Cloud, Microsoft Office, and social media platforms.
- Experience with customer relations management (CRM) software.
- Ability to create and generate new social media communities and engage with online audiences.
- Strong analytical and problem-solving skills, with the ability to think critically and strategically.
Preferred Qualifications:
- Master's degree in marketing or public relations, or a related field.
- Experience in higher education marketing or communications, preferably in a leadership role.
- Understanding of the University at Albany brand and marketing strategies.
- Experience with website development tools, preferably Drupal.
- Proficiency in Slate (Technolutions) software.