Senior Product Marketing Manager, Revenue Growth

3 weeks ago


San Francisco, United States Discord Full time

With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world. We’re building an outstanding product marketing organization to help shape and scale Discord to diverse communities around the world.

Discord was built without selling ads and instead offers premium subscriptions directly to users. Our primary revenue driver today is Nitro, which gives users special perks like higher quality streams and fun customizations. Our goal is to create a premium offering that every Discord user will want and build a robust multi billion dollar business.

We're looking for a Senior Product Marketing Manager to focus on Nitro growth and revenue driving partnerships during one of the most exciting times in our business. You will partner closely with Product, Partnerships, Brand, and other XFN leads to design and execute marketing programs (on & off platform) that drive new subscribers. You will report to the Group Marketing Lead for Nitro.

What You’ll Be Doing

Develop on & off-platform acquisition and retention strategy for Nitro, including gifting, referral, discounting, and free trial programs. Expand and optimize CRM program, with the goal of driving early awareness and engagement, and increase conversion rate at paywall, working closely with the lifecycle team. Execute global campaigns through a highly collaborative, cross-functional process from conception to launch. Lead end-to-end marketing programs for revenue driving partnerships. Be accountable for growth KPIs including subscriber adoption and revenue. Work closely with data science to develop tracking and experimentation.

What You Should Have

5+ years of experience building out acquisition strategies that drive incremental conversion, subscription and revenue for consumer tech products, both on and off-platform Expertise in using qualitative and quantitative user insights to inform go-to-market strategy and execution Able to excel in ambiguous environments - excited about finding solutions to complex problems Creative thinking - excels in bringing user stories to life, and comfortable across multiple marketing channels

Bonus Points

Experience in brand marketing and/or partner marketing Experience working with agency partners Entrepreneurial or start-up background

The US base salary range for this full-time position is $175,000 to $191,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Benefits and Perks

Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures) Mental health resources and quarterly wellness stipends 14+ paid holidays, 4 weeks of PTO + use-what-you-need sick days Paid parental leave (plus fertility, adoption and other family planning benefits) Flexible long-term work options (remote and hybrid) Volunteer time off A diverse slate of Employee Resource Groups Plus commuter contributions and other perks for office-based employees

About Us

Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.

We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world. So if this strikes a chord with you, come build belonging with us #J-18808-Ljbffr



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