Current jobs related to Paid Media Manager - Greenville - Launch Potato

  • Media Planner

    2 weeks ago

    Greenville, South Carolina, United States Infinity Marketing Solutions Full time

    Media Buying Role at Infinity Marketing Solutions **About the Role** As a Media Buyer at Infinity Marketing Solutions, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients. You will work across traditional and digital media channels to identify target audiences and...

  • Media Buyer

    3 weeks ago

    Greenville, United States Infinity Marketing Solutions Full time

    What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster. What you'll do: Function as daily account contact under the supervision of assigned account leader to implement digital and traditional...

  • Media Planner

    2 weeks ago

    Greenville, South Carolina, United States Infinity Marketing Solutions Inc Full time

    Job OverviewInfinity Marketing Solutions Inc is seeking a skilled Media Planner to join our team. As a Media Planner, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients.Key Responsibilities:Implement digital and traditional advertising campaigns under the supervision of an...

  • Media Planner

    5 days ago

    Greenville, South Carolina, United States Infinity Marketing Solutions Full time

    Key Responsibilities:As a Media Buyer at Infinity Marketing Solutions, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of assigned clients. This includes working across traditional and digital media channels to identify target audiences and understand their behavior and habits.Key...

  • Media Planner

    3 weeks ago

    Greenville, South Carolina, United States Infinity Marketing Solutions Full time

    Media Buyer Role at Infinity Marketing SolutionsWe are seeking a skilled Media Buyer to join our team at Infinity Marketing Solutions. As a Media Buyer, you will play a crucial role in developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients.Key Responsibilities:Function as the primary account contact to...

  • Social Media Marketing Coordinator

    4 weeks ago

    Greenville, South Carolina, United States Gerber Childrenswear Full time

    Job Title: Social Media Marketing CoordinatorGerber Childrenswear is seeking a highly skilled Social Media Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to drive brand engagement, sales, and channel growth.Responsibilities:Support and implement...

  • Account Manager

    4 weeks ago

    Greenville, North Carolina, United States Curtis Media Full time

    About the RoleCurtis Media Group is seeking a highly motivated and results-driven Account Executive to join our team in Greenville, NC. As an Account Executive, you will be responsible for building and growing your own portfolio of business, creating marketing campaigns that meet the needs of our clients, and tracking revenue and pacing to annual goals.Key...

  • Media Activation Specialist

    6 days ago

    Greenville, South Carolina, United States MICHELIN Full time

    Media Activation SpecialistAt Michelin, we're seeking a skilled Media Activation Specialist to join our team. As a key member of our digital marketing team, you'll be responsible for implementing and optimizing media campaigns across various platforms to ensure maximum reach and engagement.Key Responsibilities:Provide end-to-end campaign execution and...

  • Social Media and Creative Content Specialist

    1 week ago

    Greenville, South Carolina, United States Circuit Board Medics Full time

    We are seeking a highly skilled Social Media and Creative Content Specialist to join our marketing team at Circuit Board Medics. As a key member of our team, you will be responsible for producing high-quality marketing content, implementing innovative marketing strategies, and building brand awareness for both B2C and B2B audiences.The ideal candidate will...

  • Social Media Coordinator

    2 months ago

    Greenville, United States RingoFire Full time

    RingoFire is a dynamic marketing agency dedicated to growing brands through innovative and effective social media strategies. We specialize in creating impactful content that resonates with audiences across various social media platforms. Our mission is to help brands connect, engage, and grow in the ever-evolving digital landscape. Job Description: We are...

  • Regional Business Development Manager

    2 months ago

    Greenville, South Carolina, United States KJ Media Full time

    Job OverviewKJ Media is seeking a highly motivated and results-driven Regional Business Development Manager to join our team. As a key member of our sales team, you will be responsible for driving new sales growth and expanding our business through strategic partnerships and customer relationships.Key ResponsibilitiesBusiness Development: Identify and pursue...

  • Media Activation Analyst

    2 weeks ago

    Greenville, United States MICHELIN Full time

    Media Activation Analyst Michelin is hiring! - - - - - - - - - - - - This position is based in Greenville, SC, the North American Headquarters of Michelin North America, Inc. THE OPPORTUNITY We are seeking a dedicated and motivated Media Activation Analyst to join our team. The ideal candidate will be responsible for implementing and optimizing media...

  • Digital Media Coordinator

    7 days ago

    Greenville, South Carolina, United States Infinity Marketing Solutions Full time

    Role OverviewInfinity Marketing Solutions is seeking a skilled Digital Media Coordinator to join our team. As a Digital Media Coordinator, you will be responsible for managing the social media accounts of real-world businesses, gaining hands-on experience in community management, content creation, and social media strategy.Key ResponsibilitiesDevelop and...

  • Social Media Marketing Coordinator

    2 months ago

    Greenville, United States Gerber Childrenswear Full time

    Company Overview At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next.  Our Team  Our mission is to be trusted partner to those all responsible...

  • Social Media Marketing Specialist

    3 weeks ago

    Greenville, South Carolina, United States RingoFire Full time

    Social Media Coordinator Job DescriptionRingoFire is a dynamic marketing agency dedicated to growing brands through innovative and effective social media strategies. We specialize in creating impactful content that resonates with audiences across various social media platforms.We are seeking a passionate and creative Social Media Coordinator to join our team...

  • Social Media Marketing Specialist

    2 weeks ago

    Greenville, South Carolina, United States RingoFire Full time

    Job Title: Social Media CoordinatorRingoFire is a dynamic marketing agency dedicated to growing brands through innovative and effective social media strategies. We specialize in creating impactful content that resonates with audiences across various social media platforms.Key Responsibilities:Develop and implement social media campaigns that drive brand...

  • Social Media Marketing Specialist

    4 weeks ago

    Greenville, South Carolina, United States RingoFire Full time

    Job Title: Social Media CoordinatorRingoFire is a dynamic marketing agency dedicated to growing brands through innovative and effective social media strategies. We specialize in creating impactful content that resonates with audiences across various social media platforms.Job Responsibilities:Develop and execute social media campaigns that drive brand...

  • Social Media Marketing Specialist

    2 weeks ago

    Greenville, South Carolina, United States RingoFire Full time

    Job OverviewRingoFire is a dynamic marketing agency dedicated to growing brands through innovative and effective social media strategies. Our mission is to help brands connect, engage, and grow in the ever-evolving digital landscape.Key ResponsibilitiesDevelop and execute social media campaigns that drive brand awareness and audience engagement.Manage and...

  • Social Media Marketing Coordinator

    4 weeks ago

    Greenville, South Carolina, United States Gerber Childrenswear Full time

    Job Title: Social Media Marketing CoordinatorGerber Childrenswear is seeking a highly skilled Social Media Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to engage with our audience and drive brand awareness.Key Responsibilities:Develop and execute...

  • Adjunct Professor of Digital Media

    1 month ago

    Greenville, Illinois, United States Greenville University Full time

    Job Title: Adjunct Professor- Digital MediaGreenville University is seeking a highly qualified adjunct professor to teach courses in the Digital Media program. The ideal candidate will have a strong background in digital media and be able to effectively communicate with students.Responsibilities:Teach courses in the Digital Media programDevelop and implement...

Paid Media Manager

3 months ago

Greenville, United States Launch Potato Full time
WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $70,000 to $100,000 per year, paid bi-monthly

MUST HAVE: Experience running Google search campaigns including Display, Discovery/Demand Gen, YouTube, and PMax, experience running Bing campaigns, ability to write successful copy for search ads, advanced data analysis capabilities, and have been directly responsible for achieving revenue goals or business level metrics

EXPERIENCE: A minimum of 4 years experience with planning, managing, and optimizing Google campaigns

YOUR ROLE

As a Paid Media Manager, you will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies. You will be working with budgets well into the 6 figures monthly. Focusing primarily on Google Search, you will continue to build upon your subject matter expertise and knowledge within the Google platform to build campaigns, provide thoughtful recommendations, and deliver a strong return on ad spend (ROAS) through ongoing optimizations, including creative iteration/ideation, test & learn strategies, and experimentation.

You will also report on campaign, product vertical, and business KPIs, oversee the testing structure, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to increase market share of existing product verticals and expand into new product verticals as the business continues to grow.

SUCCESS LOOKS LIKE

You will be responsible for meeting OKRs and KPIs for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.
  • Own the daily pacing/reporting process for Google Ads across channels (Search, Display, Demand Gen, YouTube, and Performance Max) for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly goals
  • Source assets (ad copy & creative materials) for Google campaigns, maintaining an organized asset library to be used across channels
  • With oversight from senior team members, strategically and tactically plan, launch, and optimize new campaigns across verticals on Google
  • Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs and a higher return on ad spend
  • Collaborate with broader internal teams (business leads, performance/yield, account management, sales, etc) to provide performance and optimization updates, identifying head/tailwinds that could impact delivery and pacing
  • Own an ongoing test log to document tests, wins, and losses over time, sharing results with the Google team and larger Paid Media team
  • Utilize competitive research tools (Ahrefs, adbeat, SimilarWeb, SpyFu, etc.) to understand each vertical landscape and identify areas of improvement (copy) / opportunity (targeting)
  • Over time, become the subject matter expert (SME) of your assigned verticals and campaigns, and expand Google expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)
  • Growing your Google ad buying skillset and staying up to date with platform best practices
WHAT YOU NEED TO SUCCEED
  • 4-5 years of hands-on experience planning, managing, and optimizing Google campaigns
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
  • Deep knowledge, strong understanding, and a successful track record of launching and managing Google Search campaigns
  • Experience running other Google campaign types: Display, Discovery/Demand Gen, YouTube, and PMax campaigns
  • Experience writing copy for Search ads (designing images for Display is a plus)
  • Ability to differentiate between various Google ad channels in terms of their unique workflow, audience, optimization, and successful creative/messaging
  • Analytical skills: a natural inclination to "follow the data" and make decisions and recommendations based on data, taking into consideration intangibles where there may be insufficient data (seasonality, advertiser/offer changes, etc)
  • Experience with reporting/analytics software such as Looker, Tableau, etc.
  • Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze and pull insights from large sets of data
  • Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle
BONUS POINTS FOR
  • Experience buying on additional platforms, including Bing/Microsoft Ads
  • Proficiency in addition to Search campaigns within Google Ads, including: Display, Demand Gen, YouTube, and Performance Max
  • Experience writing ad copy (headlines, descriptions) and designing image assets in Canva
  • Experience using AI tools (ChatGPT, Midjourney, etc) to create custom creative assets
  • Ability to work US Eastern Time Zone 9am-6pm; working hours may differ
  • A general interest and knowledge of personal finance, investing, banking, and/or credit cards


Total Compensation & Rewards

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.