Media Planner

4 weeks ago


Greenville, South Carolina, United States Infinity Marketing Solutions Inc Full time
Job Overview

Infinity Marketing Solutions Inc is seeking a skilled Media Planner to join our team. As a Media Planner, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients.

Key Responsibilities:

  • Implement digital and traditional advertising campaigns under the supervision of an assigned account leader
  • Communicate daily with clients and vendors to build strong relationships
  • Monitor campaign performance, identify insights, and implement optimizations to digital campaigns in accordance with established KPIs
  • Collect and analyze market data to provide rationale for all recommendations
  • Identify target audiences and understand their behavior and habits
  • Coordinate, monitor, and evaluate media campaigns
  • Manage budgets and return on investment (ROI)

Requirements:

  • Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc.)
  • Foundational digital knowledge/skills, including proficiency in Google Ads, demand side platforms, and FB platforms
  • Comprehensive understanding of the media planning/buying process
  • Proactive and clear communication
  • Strong collaborator

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