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Regional Marketing Manager of Hotels

3 months ago

Tampa, United States McKibbon Hospitality Full time

McKibbon is seeking a goal-oriented Regional Marketing Manager to develop and implement marketing and social media strategies for our Asheville and Charlotte hotels and vacation rental units. The Regional Marketing Manager must be a highly motivated self-starter with ambition to be successful by strengthening relationships with local organizations and businesses, increasing awareness in the local areas and feeder markets, driving revenue to each property, and recognizing the needs for each entity to create effective marketing plans and campaigns. The ideal candidate should be creative, possess incredible organizational skills, and have the drive to create and manage marketing plans for the following properties in North Carolina: •AC Hotel Asheville Downtown •AC Hotel Charlotte City Center •Aloft Asheville Downtown
•Arras Vacation Rentals •Kimpton Hotel Arras

In this role, the responsibilities will include working with the operations, sales, and revenue generation teams at each property to ensure marketing efforts align with the brands and increase revenue. The position requires close interaction and collaboration with all departments of our hotels, including revenue management, sales & marketing, food & beverage, and operations, to ensure all websites, social media accounts, marketing campaigns, influencer marketing efforts, programming, and other communication channels and marketing initiatives accurately reflect each property's brand. The ideal candidate should have a well-developed capacity to brainstorm and ideate programming, campaigns, promotions, and events to generate revenue for each entity. Graphic design and photo/video skills are a plus.

Day in the Life:
•Execute a results-driven marketing and social media strategy for each property
•Develop and curate engaging content for marketing channels and social media platforms
•Assist in the creation and editing of written, video, and photo content
•Develop, promote, and attend events and produce live social media content (includes some nights and weekends)
•Collaborate with sales and operations teams to create a social media content calendar
•Monitor social media accounts and respond to messages, inquiries, reviews, and comments
•Review analytics and create reports on key metrics
•Manage all websites
•Work with corporate eCommerce team to maintain all online listings and brand reputation management
•Ensure all content is on-brand and is consistent with brand standards
•Liaison between hotels and brand representatives for marketing, website, and social media needs
•Create and maintain digital signage content at hotels
•Organize and update database of hotels' digital assets

REQUIREMENTS
•A bachelor's degree in business, marketing, communications, or a related field
•5-7 years of experience in marketing in a management role
•Knowledge of digital marketing best practices
•Experience with marketing tools & software
•Experience working in a fast-paced environment
•Ability to work with a variety of teams and personalities
•Experience with Microsoft Office (Excel, Outlook, PowerPoint, Word)
•Experience with email marketing platforms (MailChimp, Constant Contact, etc.)
•Experience with Adobe Creative Cloud (Photoshop, InDesign, Premier Pro) or equivalent digital media editing tools a plus
•Experience with website management

SKILLS & QUALITIES
•Superb leadership, communication, and collaboration skills
•Exceptional analytical and problem-solving skills
•Good networking skills
•Strong time-management skills
•Self-motivated with a positive and professional attitude
•Passion for marketing and social media
•Excellent social listening skills
•Top-notch written and verbal communication skills
•Detail-oriented with ability to work under pressure to meet deadlines

Perks & Benefits Beyond the Basics:

We know that hospitality starts from within, and that's why we value the employee experience as much as we value our guests' experience. From our competitive benefits package to our fun-loving spirit, we strive to create an environment that's equal parts work and play. Our people will always be our first investment. Our benefits package covers:

Physical & Mental Wellness:

  • Comprehensive benefits package including medical, dental, and vision
  • Life insurance
  • Short- and long-term disability
  • Paid time off and holidays
  • Wellbeats APP to support physical and mental wellness
Financial & Occupational Wellness:
  • Competitive Compensation with bonus structure
  • Brand and company training classes, workshops and conferences for career growth and development
  • 401K Savings Plan with matching funds
  • Tuition reimbursement
Personal Wellness:
  • Fundraising matching funds program
  • Volunteer opportunities
  • 24/7 chaplain services
  • Exclusive hotel rate discounts