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Public Relations Manager

3 months ago

Little Rock, United States Winrock Automotive Group Full time
Job Summary:

The Public Relations Specialist position will assist with tasks related directly or indirectly to the dealership's marketing efforts and supports management in reaching company goals and objectives. The primary focus areas are developing effective programs for driving new business and overseeing dealership sponsorships and events.
Duties/Responsibilities:
  • Tracks marketing results to ensure marketing objectives are achieved within designated budgets and take corrective action when necessary.
  • Maintains sufficient knowledge of dealership products and services offered.
  • Asks for Google reviews from satisfied customers.
  • Presents a positive image of self and dealership.
  • Proactive in looking for opportunities to promote dealership awareness and community involvement on dealership websites and social media accounts.
  • Maintains Subaru brand standards throughout the dealership.
  • Collects sponsorship requests and co-op documents.
  • Submits Subaru Love Promise Stories
  • Evaluates market reactions to advertising programs.
  • Proposes and executes marketing budgets.
  • Participates in community activities.
  • Acts as a liaison with the media and manufacturers.
  • Completes any additional duties as required by management.
Required Skills/Abilities:
  • Ability to think outside the box and find solutions to new dilemmas.
  • Time management and critical thinking skills
  • Ability to comprehend and follow precise oral and written instructions to maintain high quality and production in a fast-paced environment.
  • Necessary skills to work productively with clients and colleagues.
Education and Experience:
  • Degree and/or certification in Marketing or related field, at least 4 years of professional marketing experience, or an equivalent combination of education and experience.
  • Must be familiar with Microsoft Office programs, smartphone operation, and social media platforms.
Physical Requirements: Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
  • Standing and/or walking outside for up to 3 hours at a time
  • Lifting up to 15 pounds
  • Reaching with hands and arms, bending, kneeling, crouching, and stooping
What we offer:
  • Medical, dental, and vision insurance
  • Life Insurance
  • Paid Time Off
  • 401K
  • Short-term and long-term disability


The company reserves the right to review and change responsibilities, job duties, and skills at any time, with or without notice. This job description is not intended to maintain a complete list of all responsibilities, duties, and skills required for this job. Your employment is "At Will," which means you may be terminated at any time and for any reason, with or without advance notice. Employees are also free to quit at any time. Therefore, this job description is not a contract of employment. The company is an equal-opportunity employer. It is our policy to provide equal employment opportunity (EEO) to all qualified persons regardless of race, color, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws.