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Product Marketing Manager
2 months ago
At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
Responsibilities & Impact:
Lead and create the core value proposition, selling points, use cases, and competitively differentiated narratives.
Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, Web, and Corporate Marketing teams.
Create assets such demos, first call decks, webinars, explainer videos, blogs, and event presentations.
Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, and Customer Success.
Required Skills:
5+ years of experience in product marketing, industry marketing, or corporate marketing
Strong communication skills, both written and verbal
Ability to strategize and craft compelling messaging
Drive hands-on tactical execution
Pick up and lead new projects even in the face of ambiguity
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platforms
Ability to inspire optimism, fun, and the desire to always be learning
A natural collaborator
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
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