![DroneDeploy](https://media.trabajo.org/img/noimg.jpg)
Senior Manager of Marketing Operations
1 month ago
Build with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.
At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America's Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.
Role Overview:
DroneDeploy's business and product suite continues to grow rapidly and we are looking for a seasoned, customer focused Sr. Mgr of Marketing Operations to join our fast-growing team This role will tap into your analytical and problem solving skills as well as your systems, processes and people leadership ability. As a successful candidate, you will play a key role in ensuring that we are deploying the most cutting edge marketing functionality, successfully measuring and influencing future investment & development and coordinating across a spectrum of GTM contributors and leaders. You will work with executives and sales leaders as well as cross-functionally with marketing and product owners to identify, configure, and deploy new business processes and associated technology.
Work Environment
Work Model: 100% remote position. Able to work proficiently from home.
Work Hours: Generally Monday - Friday, 9am - 5pm, in either PST, MT, CST or EST
Work Travel: Available to travel domestically a few times per year for client engagements, training sessions, and company events.
Job Responsibilities:
Marketing Strategy and Leadership: Define the Marketing Operations vision and strategy.
- Develop and manage a comprehensive marketing operations roadmap, coordinating closely with Product Marketing and DemandGen teams to plan and execute campaigns, and fine-tune the customer journey in line with product changes.
- Cultivate a culture of innovation and experimentation across marketing teams, spearheading the adoption of cutting-edge marketing solutions and technologies to enhance channel strategies.
- Lead the assessment and implementation of new marketing technologies, ensuring their alignment with business goals and maximizing ROI through strategic investments.
- Leverage demographic, firmographic, behavioral, and intent data to inform campaign prioritization and strategy, supporting ABM efforts through list curation, tiering, and technology enablement.
- Enhance website visitor experience through personalized pathing, minimizing clicks and redundant data entry, and integrating AI for content customization and operational efficiency.
- Develop and oversee the strategy and roadmap for MOPs systems, focusing on architecture improvement and new technology integration.
- Ensure funnel data is analyzable by key dimensions as defined in partnership with Marketing leadership
- Optimize lead scoring and qualification processes
- Collaborate with sales to improve lead handoff processes
- Implement A/B testing and experimentation strategies for funnel optimization
- Identify cost-saving opportunities and optimize marketing spend
- Analyze TOFU conversions to regularly advise and improve data enrichment, routing and marketing campaign assignments
- Build systems to audit lead routing and change management deployments to ensure data completeness and accuracy
- In-depth knowledge of Marketo for executing marketing campaigns, lead scoring, email marketing, and automation workflows.
- Expertise in creating, managing, and optimizing web forms within Marketo to capture leads, including understanding of form design principles, A/B testing, and conversion rate optimization.
- Standardize webform design and functionality across inbound, partner, and customer referral programs, ensuring data enrichment and accurate lead routing for high-importance leads.
- Implement modern reporting methods and audit systems to track and enrich inbound data effectively, including modernizing the email intake process with Jira forms.
- Define and enforce Service Level Agreements (SLAs) for campaign builds, form changes, and marketing requests, ensuring timely and efficient execution.
- Streamline website navigation to minimize clicks and avoid dead ends, keeping content up-to-date and reflective of current marketing initiatives.
- Support the customer journey through strategic system enhancements and effective deployment, including optimizing website chatbot interactions and sustaining a strong partner and customer referral program.
- Marketing Expertise: A deep understanding of marketing operations, with 4+ years of experience in a similar role.
- Technical Proficiency: Proficiency with Sales & Marketing technology tools, including Marketo and Salesforce, and the ability to evaluate and implement new tools as needed.
- Data-driven mindset: Strong analytical and data-driven decision-making skills, with experience in marketing analytics and reporting.
- Budget Management: Demonstrated ability to manage and optimize marketing budgets effectively.
- Team Leadership: Proven experience in building and leading high-performing teams, fostering a collaborative and growth-oriented culture.
- Communication Skills: Excellent communication and interpersonal skills to collaborate with cross-functional teams and present insights effectively.
- Strategic Thinker: A strategic mindset to align marketing operations with the broader company goals.
- Process Optimization: Strong process optimization skills with a focus on efficiency and data integrity.
- Continuous Learning: Willingness to stay updated with the latest marketing technology trends and best practices.
- Bachelor's Degree: A bachelor's degree in marketing, business, or a related field is typically required
- Adaptability: Ability to adapt to a fast-paced and evolving environment.
- Professional Certifications: Marketo certification
#LI-Remote
Employee Offerings & Benefits include:
(may vary by location)
Innovative company culture
Drone pilot certification
Flexible work schedules
Flexible work location
Family paid leave
Paid healthcare for employees
Professional development & career advancements
Wellbeing activities (live & on-demand)
Flexible paid time off
Employee referral bonus
Commuter savings
DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Noticefor information about privacy during the recruiting process.
We have other current jobs related to this field that you can find below
-
Senior Marketing Director
4 days ago
Atlanta, United States Lack + Daily Marketing Recruiting Experts Full timeHeadquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Senior Marketing Director is a critical leadership role with P&L responsibility...
-
Senior Manager, Growth Marketing Operations
1 week ago
Atlanta, Georgia, United States Cox Enterprises Full timeAs the Senior Manager, Growth Marketing Operations at The Atlanta Journal-Constitution, your role combines the key responsibilities of marketing, strategic planning and business operations with a focus on subscription growth. You will be at the forefront of overseeing organizational and campaign planning and execution to meet our growth objectives and...
-
Senior Marketing Director
7 days ago
Atlanta, United States Lack + Daily Marketing Recruiting Experts Full timeHeadquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Senior Marketing Director is a critical leadership role with P&L responsibility...
-
Senior Marketing Director
1 week ago
Atlanta, United States Lack + Daily Marketing Recruiting Experts Full timeHeadquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Senior Marketing Director is a critical leadership role with P&L responsibility...
-
Senior Marketing Manager
3 weeks ago
Atlanta, United States Pixellot Full timeJob DescriptionJob DescriptionAre you a marketing expert with a passion for sports? A dynamic leader ready to make a big impact? If the answer is YES, then you belong with us! Join our team at Pixellot as a Senior Marketing Manager and help us revolutionize sports production in North America!Pixellot’s automated sports production solutions revolutionize...
-
Senior Marketing Manager
3 weeks ago
Atlanta, United States Pixellot Full timeJob DescriptionJob DescriptionAre you a marketing expert with a passion for sports? A dynamic leader ready to make a big impact? If the answer is YES, then you belong with us! Join our team at Pixellot as a Senior Marketing Manager and help us revolutionize sports production in North America!Pixellot’s automated sports production solutions revolutionize...
-
Senior Marketing Manager
1 month ago
Atlanta, United States Pixellot Full timeAre you a marketing expert with a passion for sports? A dynamic leader ready to make a big impact? If the answer is YES, then you belong with us! Join our team at Pixellot as a Senior Marketing Manager and help us revolutionize sports production in North America! Pixellot's automated sports production solutions revolutionize traditional video capture,...
-
Senior Marketing Manager
1 month ago
Atlanta, United States Pixellot Full timeJob DescriptionJob DescriptionAre you a marketing expert with a passion for sports? A dynamic leader ready to make a big impact? If the answer is YES, then you belong with us! Join our team at Pixellot as a Senior Marketing Manager and help us revolutionize sports production in North America!Pixellot’s automated sports production solutions revolutionize...
-
Senior Marketing Operations Manager
5 days ago
Atlanta, United States Samsara Full timeImprove the safety, efficiency, and sustainability of the operations that power the global economy. Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At...
-
Senior Manager, Marketing
3 weeks ago
Atlanta, Georgia, United States Americold Logistics Full timeAbout Us Americold is a global provider of temperature-controlled infrastructure. We partner with farmers and food producers to ensure their perishable and frozen product reaches foods suppliers, restaurants, and your local grocery store without spoi Manager, Marketing, Marketing Manager, Business Development, Senior, Communications, Manufacturing, Business...
-
Atlanta, United States The Coca-Cola Company Full timeThe Senior Director of Marketing Planning & Operations plays a critical role in leading the annual planning process for the North America Operating Unit (NAOU) Marketing organization, orchestrating the roadmap for initiatives for operational efficiencies, collaborating with cross functional partners to prioritize across all categories, and leading a team of...
-
Senior Marketing Operations Manager
3 weeks ago
Atlanta, United States Rose International Full time**Only those lawfully authorized to work in the designated country associated with the position will be considered.** **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.** This is 100% remote work, looking for someone from the PST time zone. Required...
-
Senior Manager, Marketing
3 weeks ago
Atlanta, Georgia, United States Americold Logistics Full timeAbout Us Americold is a global provider of temperature-controlled infrastructure. We partner with farmers and food producers to ensure their perishable and frozen product reaches foods suppliers, restaurants, and your local grocery store without spoilage. Our customers, which include some of the most respected brands in the food industry, rely on our...
-
Senior Marketing Manager
1 month ago
Atlanta, United States SENTA ENT and Allergy Physicians Full timeBrief Description The Senior Marketing Manager - will ensure the execution of the practice marketing plan across all SENTA ENT Practices. Duties And Responsibilities Work with VP of Marketing to ensure the development and execution of marketing plans specific to each ENT practice. Develop effective and efficient marketing strategies and related tactics based...
-
Senior Manager, Marketing Analytics
1 month ago
Atlanta, United States Carter's Full timeQUESTIONNAIRE-6-38 03 Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that...
-
Senior Manager, Marketing Analytics
4 days ago
Atlanta, United States Carter's Full timeQUESTIONNAIRE-6-38 03 Serving the needs of all families with young children, Carters Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carters, OshKosh Bgosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote...
-
Sales and Marketing Assistant
3 weeks ago
Atlanta, Georgia, United States Integral Senior Living Full timeSales and Marketing Assistant Flexible Hours Vibrant community. Inspiring company culture. The mission of making tomorrow better than yesterday. Join ISL in making dreams come trueSUMMARY of Duties The Sales & Marketing Assistant is responsible for assisting the Director of Sales & Marketing in actively acquiring and managing short- and long-term leads....
-
Senior Product Marketing Manager
4 weeks ago
Atlanta, United States OfficeRnD Ltd Full timeAbout us: OfficeRnD has one mission - making flexible and hybrid working a norm rather than an option! We started building our SaaS platform back in 2015 to support the future of work. We believe that having freedom and flexibility is the way to provide better workspace experience. And that's what enables us to develop products that matter - for our...
-
Senior Account Manager
4 weeks ago
Atlanta, United States MedSource Marketing Full timeMed Source seeks motivated and energetic Account Managers for our Southeastern territories. North Georgia Alabama A 1099 position with 100K plus earning potential. Duties and Responsibilities include: Present and sell Med Source product line to practices ranging from solo practitioners to healthcare facility / hospital system Interact with Primary Care...
-
Senior Marketing Manager
3 weeks ago
Atlanta, Georgia, United States PPG Full timeThe Senior Marketing Manager – The Home Depot is focused on the development of brand and product strategies for the brand portfolio across the Home Depot. You are a well-rounded retail and/or business to business, business to consumer marketing professional with experience in brand and channel management. You have direct experience with innovation pipeline...