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Senior Marketing Manager
5 days ago
Pixellot’s automated sports production solutions revolutionize traditional video capture, production and distribution processes, enabling professional and amateur sports organizations to affordably cover and monetize their events.
We are looking for a Senior Marketing Manager to lead all marketing activities in the North American region and join our global marketing team. In this role, your primary focus will be on Pixellot’s largest and most important market, U.S. High Schools.
You will work closely to Pixellot’s AVP Global Marketing and collaborate with a variety of cross-functional stakeholders and service providers (external and internal) including email marketing, social, design, content, PR, product, and support. This exciting role will be a combination of hands-on marketing and management and will require experience in marketing communications, content, and partner management.
As part of your role you will:
- Oversee marketing projects and plans end-to-end from development and planning through coordinating and delivering projects from start to finish
- Spearhead the strategic and tactical execution of marketing campaigns with Pixellot’s marketing partners, including design, testing, implementation, tracking, optimization, and analysis
- Work closely with the US sales team to create an effective lead funnel focused on growing the inbound and outbound lead stream
- Develop and update sales tools for U.S. sales operations (presentations, videos, case studies, landing pages)
- Plan and manage physical trade shows and online webinars
- Drive overall awareness and education of Pixellot’s product line within our marketing partnerships and their user base
- Work with design and content contractors to optimize and test ongoing creative within social, digital ads, and partner channels
- Build and manage communication, drip campaigns, and customer journeys through Pixellot’s dedicated CRM and marketing automation tool, Zoho
- 3+ years of experience in leading marketing projects as a B2B marketing communications manager
- An all-around player mentality with a can-do attitude
- Experience creating/managing lead nurtures and email customer journeys
- Experience with CRM software and digital marketing tools (especially Zoho)
- Track record of developing and managing multiple marketing programs simultaneously with an emphasis on email marketing.
- Experience in the U.S. high school space – a big advantage
- Experience in paid campaign management, communication strategy, and content writing/editing
- Proven experience in webinar planning, and conference marketing
- A passion for sports
- Adobe Creative Cloud – Photoshop, Premiere, etc. - an advantage
- Advanced MS PowerPoint knowledge
- Salary and bonus package commensurate with experience level. Compensation range - $60-80k annual
- Medical, dental, and vision benefits
- 401(k) match
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