Marketing Manager

2 weeks ago

Clearwater, United States Koozie Group Full time
Job DescriptionJob Description

Have you ever seen a Koozie® can cooler with the name of your favorite band or performer at a concert? Have you ever seen a pen, a magnet, a calendar, a vacuum sealed tumbler, an award, a grocery bag, a ceramic mug, a backpack or duffel bag with a company logo or slogan? If you have, you very well may have seen products manufactured or decorated/imprinted by the amazing team at Koozie Group (formerly known as BIC Graphic). We are the behind the scenes company producing swag and promotional products for our customers. We have amazing brands and products, some of which include Koozie®, BIC®, Triumph®, JAFFA® and more….and we want you to join our Koozie Group Family

Why join the Koozie Group team:

  • People First Culture
  • Great Benefits (Health, Dental, Vision, 401k with match, and more)
  • Paid Time Off (Vacation, Sick, Personal)
  • Tuition Reimbursement
  • Advancement Opportunities (as soon as 6 months)
  • Employee Referral Bonus Program
  • Annual Performance Reviews
  • Employee Discount Program

Job Summary:

Our Manager of Marketing will be responsible for mass promotions and campaigns, including merchandising catalogs and flyers. The position will also work cross-functionally with the product marketing team, legal, finance and supply chain to ensure all items selected for promotion meet departmental goals. This role will work to put all related information into projects and manage the process from beginning to end with creative and the digital team.

Responsibilities:

  • Develop and execute comprehensive marketing plans.
  • Develop a series of detailed mass-market journeys as well as specific journeys for key accounts, working cross-functionally with digital marketing to ensure the creation, execution and quarterly analysis of journeys.
  • Manage, develop and track various promotional offers such as account specific promotions and analyze that data to continually improve promotional results, working closely with supply chain to understand the forecast and impact of products in marketing campaigns.
  • Work closely with the product innovation (product marketing) team to understand and strategize product launches, category/pricing assortment strategies and partnerships within the yearly marketing plan.
  • Ensure all products in marketing support collateral are approved and communicated across the organization.
  • Report out on a quarterly basis. Serve as liaison between sales department (via Sr. Marketing manager, sales support) and product marketing managers on distributor specific promotions and mass promotions.
  • Execute Salesforce requests/project management for print and digital advertising, eFlyers, direct mail efforts, marketing campaigns, etc. including owning all digital flyer and marketing collateral updates.
  • Work with Sr. Marketing Manager on the quarterly sales call decks based on updated requests from leadership and overall marketing plan for consistent messaging throughout the company.
  • Work with Communications Manager to ensure overall catalog and flyer strategy aligns to corporate messaging and brand partner standards.
  • Analyze SIC data to develop Vertical Markets collateral, online merchandising, and update any sales collateral.
  • Create case studies by end-user industry. Build marketing plans, product assortments and customized promotions to support each vertical.
  • Analyze trends of top verticals (join trade associations/newsletters) and report out on a quarterly basis.
  • Manage ad hoc marketing driven projects as they arise.
  • Provide merchandising solutions for various incoming requests.
  • Increase ROI of marketing spend for spend related to printed collateral, digital advertising and MOB mailers.
  • Manage direct reports to support marketing goals and initiatives.

Qualifications:

  • Bachelor’s degree in marketing or in related field preferred.
  • 5+ years promotional products experience.
  • Excellent verbal and written communication skills.
  • Excellent organizational and project management skills.
  • Creative judgment and commercial empathy across the business spectrum.
  • Familiarity with on-line marketing or e-business strategies.
  • Comfortable interacting with all levels of management.
  • Proficient in Microsoft PowerPoint or other presentation creation software
  • CRM Experience preferred, and/or other marketing platforms.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm to Keep the Good Going, you will find your way at Koozie Group.

Koozie Group is proud to be an Equal Opportunity Employer. We do not discriminate against any applicant or employee based on race, age, sex (including pregnancy, childbirth, or related medical conditions), gender, marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Koozie Group also prohibits harassment of applicants and employees based on any of these protected categories.

In compliance with the Americans with Disabilities Act, Koozie Group will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

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