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Field Marketing Specialist
2 months ago
Our Company:
Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.
The Role:
Congo Brands is looking for a Field Marketing Specialist to open and manage our new Raleigh market The Field Marketing Specialist (FMS) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMS is responsible for at least four to six (4-6) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, onboarding, planning, motivation and day-to-day administration. In addition, the FMS also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities.
The Field Marketing Specialist must be based in Raleigh, North Carolina and very familiar with the Raleigh-Durham-Chapel Hill Triangle area. You will be responsible for developing and executing strategy to drive customer engagement and sales growth in the region. This role will work closely with cross-functional teams to identify opportunities and develop programs that drive awareness of Alani Nu and PRIME in Raleigh and new loyal customer bases in the market.
Key Responsibilities:
1. Alani Nu and PRIME Sampling Program
Recruit and maintain a team of 4-6 Field Marketing Ambassadors (FMAs).
Utilize existing tactics and develop new best practices for hiring FMAs.
Maintain the appropriate number of FMAs with sufficient availability to meet consumer collecting goals.
Adhere to HR policies for new FMA recruits.
2. Training
Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations
Conduct Alani Nu / PRIME onboard training for new hires.
Utilize existing and develop new, fun, and creative methods to ensure FMAs have the necessary knowledge of our brand and product.
Carry out frequent spot checks each month to monitor program effectiveness and address areas of improvement.
Identify leaders within the sampling team to assist in program management, providing clear goals and appropriate training.
3. Motivation
Create and foster a positive learning environment through interactive training, personal coaching, and sharing of best practices.
Recognize and develop achievement and skill sets of individuals and the sampling program as a whole.
Empower FMAs to identify, develop, and execute sampling missions and other ideas to enhance the sampling experience.
Reward successful FMAs with leadership opportunities at a field level.
4. Planning & Execution
Develop plans to build Alani Nu / PRIME trail and awareness among consumers with strong market knowledge and strategic priority
Utilize FMAs to generate new and innovative ideas for sampling missions and other market opportunities
Collaborate with other teams to collect, assess, and schedule quality sampling missions
Maximize the impact of market sampling by ensuring missions are unexpected, unique, and mobile
Collaborate with Alani Student Ambassadors to create maximum impact on college campuses
Play an active role in quarterly planning, distributor reviews, and business planning cycles
Implement a continuous series of Quality Sampling Missions for the market
5. Reporting & Communication
Use, and train team members on, reporting tools
Process FMA timesheets and manage payroll submission
Build team schedule using knowledge of the home market
Sample in the field for 15-20 hours per week
Track sampling metrics and ensure goals are met
Ensure accurate reporting and responsible use of company property
Evaluate sampling data for strategic opportunities
Discuss market analysis with manager and modify plans as necessary
Share best practices and learnings with team members
Provide end-of-month reports for leadership team
Communicate pro-actively and respond in a timely manner
6. Collegiate Marketing Program
Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life
Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus
Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus
7. Local Market Event Opportunities
Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer
Maximize ROI be selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consumers
1-2 years of experience in sales and/or marketing with a beverage company (ideally in the non-alcoholic sector)
Experience in field marketing highly preferred
Two-year degree preferred
Strong relationship building skills
Flexibility: This is not a typical 9-5 job.
Exemplary motivation skills and ability to cultivate team environment
Charismatic and outgoing personality
Existing local market knowledge strongly preferred
Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities
Ability to cultivate a team environment
Strong understanding of the local market’s collegiate landscape
Travels 50-60% based on market territory
A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR
Exceptional communication skills, including presenting and training abilities
Strong planning and project management competencies
Ability to work hours on weekends
Must be proficient with relevant computer software and communication tools
Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs.
Competitive Salary
Health/Vision/Dental Benefits
15 days of PTO + 8 paid holidays
6 weeks paid parental leave
401K plan with employer match
Monthly cell phone stipend
AND SO MUCH MORE
Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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