Marketing Consultant
1 month ago
**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. **Why you want the job and why it’s awesome** We are looking for a talented Marketing Consultant to join our Safety Services team to develop a strong pipeline of new customers through prospecting, improving online presence, supporting customer events, executing market research, and providing expertise in the development and implementation of marketing campaigns to drive business development. Caterpillar Safety Services helps customers, Dealers and Caterpillar facilities around the world improve safety with a focus on culture. Our solutions help organizations assess their current safety beliefs, mindset, and practices, build ownership through employee engagement, and strengthen leadership behaviors to make safety positive and proactive. As the only OEM with these services, CSS differentiates Caterpillar from the competition. Our mission is to improve lives and bring out the best in people. You will be a part of a very rewarding endeavor to send everyone safely home, every day **What you will do:** + Developing a strong pipeline of new customers through prospecting; identifying and securing industry speaking events; supporting annual customer summit; revitalizing our online presence (SEO); updating website content and solutions collateral; creating compelling ROI tools including customer stories and case studies; coordinating Safety Services podcast guest appearances, blog articles, social media posts; and collaborating with other internal business units and marketing strategists. + Conducting market/competitive research to identify new opportunities and building effective customer strategies. + Establishing metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement. Familiarity with Salesforce CRM is preferred. + Maintaining effective internal communications in the business development department to discuss and align the marketing strategy with sales goals. **What Skills you will have:** Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions. Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and the ability to apply it to a variety of business situations. Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants, and suppliers). **Additional Information:** The primary location for this position is Peoria, IL. Domestic relocation assistance is not available. This position may require 10 % travel. Sponsorship is **not** available. **This posting will close at midnight on 7/12/2024.** **What you will get:** Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides: + Competitive Base Salary + Annual incentive bonus plan* + Medical, dental, and vision coverage + Paid time off plan (Vacation, Holiday, Volunteer, Etc.) + 401k savings plan + Health savings account (HSA) + Flexible spending accounts (FSAs) + Short and long-term disability coverage + Life Insurance + Paid parental leave + Healthy Lifestyle Programs + Employee Assistance Programs + Voluntary Benefits (Ex. Accident, Identity Theft Protection) *Subject to annual eligibility and incentive plan guidelines. **Final details:** Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. **Posting Dates:** June 24, 2024 - July 12, 2024 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (eamery.com/caterpillarinc/talcom) .
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