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Senior Marketing Consultant

2 months ago

Peoria, United States Caterpillar Brazil Full time

Senior Marketing Consultant

Job Summary As an

Americas Marketing Consultant , you will play a pivotal role in developing and executing marketing strategies focused on supporting Dealer Service Engineered Tools throughout their lifecycle. You will collaborate closely with product management, customer support, and marketing teams to create dealer specific tool requirements, increase dealers tooling capabilities, provide regional support for service tools and services. This person will provide expertise on service tools, inventory and tooling best practices. Ultimately the creation of tooling needs by dealer is required to provide support to commercial teams in achieving services growth goals through increased efficiency provided through our tooling. What You Will Do: Educate and effectively communicate technical product features and capabilities to internal and external partners Ensure all product marketing materials are updated and accurate (spec sheets, product pages, virtual tours, product visuals, etc.) Lead product marketing launch activities - coordination, authoring, reviews, approval, and timelines for all product launches and annual product updates. Lead development of a go-to-market strategy within each product vertical, including target markets, product rollout, and product marketing strategy. Large Account Management:

You will be responsible for the relationship with our largest new Dealer Service Tool supplier. You will be responsible for monthly and quarterly promotions requiring 6+ months of planning and preparation. Dealer Training and Enablement:

Collaborate with product and training teams to develop training materials and resources for dealers, such as webinars, workshops, and knowledge bases. Provide guidance on best practices and tips to optimize tooling at individual dealers. Dealer and User Feedback Management:

Implement processes for collecting, analyzing, and acting upon customer feedback to drive product improvements Dealer Service Engineered Tools to enhance the overall customer experience. Work closely with internal teams to prioritize feature requests and address customer pain points. Cross-Functional Collaboration:

Collaborate closely with cross-functional teams, including commercial teams, DSD, and district teams to ensure alignment and consistency in messaging and customer experience. Act as a liaison between teams to streamline processes and drive continuous improvement. Dealer direct involvement is required when internal teams request on-site support. Performance Monitoring and Optimization:

Responsible for 10% year over year growth of Dealer Service Engineered Tools. Use a data-backed approach to analyze dealer tooling profile and its operations to develop and align the marketing strategies with the Dealer Service Tool team’s goals and objectives. Market Research and Competitive Analysis:

Stay informed about industry trends, competitor offerings, and customer preferences to identify opportunities for differentiation and innovation specific to service data and tools used to drive services growth. Conduct market research and competitive analysis to inform product support strategies and enhance our competitive position. What You Have: Bachelor's degree or experience in the field of tooling will be accepted in lieu of a degree Proven experience in product marketing, customer support, or related roles, with a focus on customer engagement and retention Excellent written and verbal communication skills, with the ability to craft compelling messaging and content Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions Ability to manage multiple projects simultaneously in a fast-paced environment Team player with excellent interpersonal skills and the ability to collaborate effectively across teams What Will Set You Apart: Strong understanding of tools and how dealers use tools today Previous experience working with tools in an environment where tooling is required to increase efficiency or capabilities High level of interpersonal, communication, collaboration, and relationship management skills Familiarity of SIS, parts.cat.com, and other consumers of service data Proficient in both English and Spanish What You Will Get: We look forward to welcoming the successful candidate to our dynamic, diverse, and friendly team. We have a culture of openness, autonomy, support, personal development as well as a continuous drive for improvement. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Posting Dates: July 10, 2024 - July 28, 2024 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community.

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