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Event Consultant

2 months ago

Peoria, United States Caterpillar Full time
Career Area:
Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

It's More Than a Job, it's a Career - YouTube

Are you a creative, strategic thinker looking to make an impact?

We are looking for a highly organized and detail orientated Marketing Event Consultant to lead the development of a comprehensive Rental and Used experiential marketing strategy. In this role, you be responsible for conceptualizing, planning, and executing innovative event marketing campaigns to drive brand awareness and engagement.

In Caterpillar Rental and Used (R&U) our mission is to support the Cat dealer network to deliver customer rental solutions and profitably grow dealer rental revenue, customers, and coverage. You will be a part of a very rewarding endeavor to grow rental customers by providing a platform to engage and interact with prospects, increase brand visibility, generate leads, and gather market insights.

What you can look forward to in this role:
  • Plan, coordinate, and execute marketing events, including trade shows, conferences, promotional events, and networking events.
  • Conducting market/competitive research to identify new opportunities and building effective customer event, sponsorship, and national account marketing strategies.
  • Establishing metrics to monitor and review the effectiveness of marketing strategies, suggesting necessary interventions for improvement.
  • Maintaining effective internal communications and align with overall R&U Marketing Strategy.
  • Develop and implement innovative and impactful sponsorship activation plans that align with customer growth goals.
  • Develop National Account marketing strategy in coordination with National Account Mangers (create campaign creative assets, drive utilization of Salesforce Marketing Cloud; including journey development) to gain share of voice and drive growth with National Account customers.
  • Partner with Rental and Used (R&U) social marketing lead to support social content marketing strategies and tactical plans.
  • Collaborate with team to have cross-channel alignment, audience messaging and targeting, and customer experience
  • Act as lead for development and maintenance of self-service promotional merchandise site.
A successful candidate in this role will showcase their skills in:
  • Event coordination and marketing support.
  • Working with a global, matrixed organization.
  • Developing and managing programs, working with cross-functional teams across internal and external business partners.
  • Developing and delivering persuasive presentations, recommendations, proposals, and business cases that inspire action.
  • General understanding of the technical aspects of event marketing (tradeshows, sponsorships)
  • Working on large/complex marketing initiatives and/or working with large brands/complex organizations.
Top Candidates for this position may also have:
  • Ability to take complex marketing concepts and translate into language appropriate for executive leadership, management, and project team members.
  • Comfortable communicating with multiple audiences both internally and externally.
  • Demonstrated ability to "roll up your sleeves" and execute in a fast-paced environment.
  • Reputation as being "easy to work with" with a positive, resilient mentality.
  • The ability to manage ambiguity, work autonomously, and multi-task in an agile and fast-paced environment.
  • Skilled at problem solving and proposing creative/non-traditional solutions to problems.
  • Excellent communication skills - always focused on matching the right message to the audience.
  • Demonstrated ability to influence peers, stakeholders, leaders, dealer personnel and customers.
  • Exceptional organizational, analytical and project management skills
  • Ability to flex into and off projects depending on workload.
  • High sense of urgency to accomplish projects on time and on/under budget.


Additional Information:

Travel Requirements: Up to 40%

The primary location for this position is Peoria, IL.

Domestic relocation assistance is not available

Sponsorship is not available

How we support you (Employee benefits)

Our goal at Caterpillar is for you to have a rewarding career including the potential to advance your career into operations leadership and other advanced manufacturing positions. We offer a total rewards package that provides day one benefits (Medical, Dental, Vision, RX, and 401K) along with the potential of a very generous yearly bonus. Additional benefits include paid vacations and paid holidays (Prorated based on hire date). Safety is a top priority at Caterpillar, we provide all necessary personal protective equipment required for the position.

The power of everyone

At Caterpillar, we believe that each person is unique and valued. We are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high performing Caterpillar team that makes positive changes in the community where we live and work. To learn more about Caterpillar please visit: www.Caterpillar.com

Posting Dates:
June 27, 2024 - July 17, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community.