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Vice President, Multilingual Marketing Services
4 months ago
Summary
The
Vice President of Multilingual Marketing
Services
will be a critical role at MotionPoint to drive growth from website localization toward multilingual marketing services. This person will be initially responsible for establishing a GTM plan for multilingual marketing services at MotionPoint. The person will be responsible for identifying the top multilingual services demand within the MotionPoint core customer base as well as similar companies in the market to develop a multilingual marketing practice group at MotionPoint. That practice group will drive the strategy of types of services offered by priority and strategies for service fulfillment. Initially, the focus will be on content marketing and SEO. In the end, the group may be staffed by existing teams within MotionPoint, partnerships, or new hires. This role will function as a liaison between acquired marketing services by MotionPoint (owned, licensed, or partnered) and existing website localization services. For each service, the role will be to manage the fulfillment strategy. The liaison will need to contemplate how marketing services are both cross sold to customers and how to organize account management and customer success of the marketing services most efficiently.
Essential Job Functions
Establish and maintain initial GTM (go-to-market) plan for Multilingual Marketing services at MotionPoint inclusive of roadmap.
Develop ICP (Ideal Customer Profile) for Multilingual Marketing services by marketing service type and continue to refine.
Assess fulfillment strategies (build, buy, partner) short and long term based on success criteria.
Develop exec level marketing relationships with MotionPoint customers to identify multilingual marketing opportunities.
Ongoing development, pricing, and fulfillment strategies for multilingual marketing services
Ongoing refinement of multilingual marketing strategy and opportunity within MotionPoint
Collaborate with executive team to align on overall multilingual marketing strategy.
Work with sales to train on discovery and close of multilingual marketing services.
Work with marketing team to development marketing plan and KPIs relating to demand generation for multilingual marketing.
Collaborate with Customer Success leadership to assess how to integrate that function to support marketing services.
Work with Product leadership to assess multilingual marketing needs supported by technology roadmap.
Other duties as assigned.
Key Competencies
Strong communication skills, both written and verbal.
Strong organizational and time management skills.
Ability to effectively lead a team
Required Education & Experience
Bachelor's degree in Marketing or similar field required.
5+ years of global or multi-cultural marketing experience
Previous experience working with digital marketing agencies.
Experience collaborating with customers to develop marketing programs.
Experience leading a marketing team or building a team from scratch.
10+ years of practitioner experience with content marketing and SEO
10+ years digital marketing experience
Note: This job description is not intended to cover all activities, duties, or responsibilities. Other duties may be required by the employee at any time, without notice.
Why Join Our Team:
Big brand bragging rights. You'll be working with very recognizable companies (from Fortune 50 logos to up-and-coming brands) that are sure to impress friends and family.
Diverse, Inclusive, and Energetic team atmosphere. You'll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable ‘open-door’/’open-book’ managers that treat you like a person, not a cog.
Career Stability and Growth. Many team members have been at MotionPoint for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
Mental, Physical, and Financial Health. Among MotionPoint's offerings are a ‘remote-first’ hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few
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