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Marketing Analytics Partner
2 months ago
Job Description:
Marketing Analyst - Business, Customer, and Marketing Analytics
The Role:
Whole Foods Market attracts people who are passionate-about great food, about the communities they live and work in, about how we treat our planet and our fellow humans-and who want to bring their passion into the workplace and make a difference. We are looking for a highly motivated Analyst to join the Marketing Pillar of our Business, Customer, and Marketing Analytics Team. You will be responsible for delivering data-driven and consumer-centric, actionable data to marketing partners and leaders across the company.
Who You Are:
The person in this position will help partners and leaders understand how marketing - across all channels including email, push, paid media, organic search, and onsite - campaigns are performing and driving traffic and sales to the business. Additionally, you will work collaboratively with cross-functional teams to provide marketing insights within other Business & Customer analytics processes and reporting.
Why Whole Foods:
A career at Whole Foods Market is more than just the work you do- it's about your personal growth and creating meaningful change. Our purpose is to nourish people and the planet. That means improving how people eat, providing access to fresh and healthy food to people living within food deserts, and so much more. Working with us means you are making a difference within your community and beyond. We aren't just a grocery store: we're world-changers. And with your help, we will continue to set the standards of excellence and revolutionize the grocery industry.
Responsibilities:
- Support the Marketing Pillar by gathering, interpreting, visualizing, and completing root cause analyses on marketing data from campaigns across channels.
- Grow a deep understanding of our marketing, customer, and business data sources, internal and external, to help sharpen our insights and recommendations to leaders.
- Support collaboration with business partners, including data science and consumer insights, to provide wholistic insights on marketing performance and customer touch points to areas around the business.
- Determine gaps in existing reporting processes and partner with other analysts and technology teams to find and design solutions for self-service reporting and visualizations.
- Effectively synthesize and communicate complex data and analyses via effective written documents and presentations.
- This job profile is not meant to be all-inclusive; may perform other duties as assigned or required.
- Effectively translate complex data and analyses to generate insights that drive action.
- Self-directed, innovative thinker with a strong attention to detail.
- Some knowledge of digital marketing channels, advertising tracking technologies, and web analytics tools for online marketing campaign tracking (e.g. Google Analytics or similar)
- Knowledge of a/b testing methodologies, with basic knowledge of methods for hypothesis testing, measuring statistical significance, and interpreting confidence intervals a plus
- Proficiency with Microsoft Excel data basics, structure, and relationship required. Ability to independently query and prepare data from large enterprise databases for analysis using SQL and experience with visual analytics platforms (e.g. Tableau) a plus.
- Ability to influentially present information and respond to questions in one-on-one interaction, meeting/group presentation situations involving marketing leadership
- Ability to combine data and analytical methods to identify patterns, relationships, and trends across multiple data sources.
- Familiar with aspects of pricing, merchandising, retail operations, financial operations, profitability drivers, and reporting.
- Comfortable using data to provide answers when the problem is loosely defined or structured. Requires limited guidance to frame business problems to develop/iterate on approaches to analysis.
- Synthesizes complex data from various sources to support the development of a narrative that can be understood by a broad audience.
- Intellectual and analytical curiosity - initiative to dig into the "why" of various results.
- Excellent communication skills: listening, verbal, and written.
- Strong organizational, planning, and time management skills.
- Strong work ethic complemented with a positive, can-do attitude.
- Creative problem-solving skills, maturity to handle ambiguity, flexibility to perform in a dynamic collaborative environment, and ability to multitask across projects simultaneously.
- Ability to travel on occasion.
- BA/BS degree and 2-4 years' relevant experience OR equivalent combination of education and relevant experience.
- Bachelor's degree in Statistics, Economics, Mathematics, Finance, Analytical Business Specialty, Marketing Research or commensurate retail experience preferred, MS or MBA plus.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.
Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or up to date and may even be fraudulent. We encourage and recommend all candidates to apply via our site.
