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Field Marketing Coordinator

4 months ago

Columbus, United States G.O.S.H. Inc Full time

Overview:

Who We Are:

Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

  • Charleys: A 620+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
  • Bibibop Asian Grill: An award winning, 30+ unit Korean-inspired fast casual restaurant concept
  • Lennys Grill and Subs: A Memphis-based 70+ unit chain serving high quality deli subs and hot subs
  • Charleys Kids: A non-profit, partnering with likeminded organizations around the world to provide food, education, and mentorship to at-risk children.
  • Solar Planet: A company that provides solar field advisory and installation services

How We Build Our Team:

We seek exceptional team members who are passionate about our why and exhibit the following values:

  • Owner Mentality: Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask whats mine to own. Never point fingers
  • Humility: Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self
  • Growth-mindset: Resilient when things get tough. Believe that he/she can grow with new knowledge, practice, reflection, and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms
  • Entrepreneurial: Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait till everything is ready. Take calculated risks
  • People Leader: Actively invest in the growth and success of his/her team through serving, encouraging, and coaching
  • Excellence: Strive to execute with excellence in all endeavors

Short-term disability

Wellness activity reimbursement

Tuition reimbursement

Professional development

Total Rewards:

  • Medical, dental, and vision insurance
  • Paid vacation and sick/personal days
  • 401K with company match
  • Quarterly bonus
  • Voluntary term life insurance for employee, spouse, and children

Position Overview:

We are seeking a dynamic Field Marketing Coordinator to play a pivotal role in our company's expansion strategy through new store openings and support our current locations by building connections within the community. This position contributes to our success by serving as the boots on the ground and collaborator for local marketing execution, helping make BIBIBOP restaurants authentically engaged in the local community.

The ideal candidate will be responsible for executing marketing initiatives, coordinating events, managing promotional activities for our new store launches, and fostering local community engagement through fundraising and connection-building efforts.

Principle Responsibilities:

  • Conduct thorough market research and analysis to identify local trends, consumer behavior, and competitive landscapes to optimize marketing strategies.
  • Cultivate and maintain relationships with local communities, organizations, and stakeholders to enhance brand visibility and engagement in current and new markets.
  • Spearhead local store marketing initiatives, including connecting with community events, fundraisers, and sponsorships to build strong ties and brand presence.
  • Develop and execute comprehensive marketing plans tailored to new store openings, including promotions, giveaways, and community outreach activities, to ensure alignment with overall brand strategies.
  • Coordinate and oversee all aspects of new store openings and events for across various channels, including digital, social media, advertising, PR activities, emails, and print.
  • Collaborate with the marketing team and cross-functional teams to ensure seamless execution of marketing initiatives and timely delivery of materials to new store locations.
  • Track, measure, and report on the effectiveness of marketing campaigns, gathering feedback and insights to continuously improve strategies.
  • Manage budgets, timelines, and resources efficiently to achieve marketing objectives within specified deadlines.
  • Conduct and analyze guest surveys to identify trends, preferences, and areas for improvement, and collaborate with relevant departments to develop and implement strategies to address feedback, enhance guest satisfaction, and improve overall guest experience.
Responsibilities:
  • Ability to work both independently and as part of a team
  • Familiarity with social media platforms and digital marketing tools
  • Strong project management skills with the ability to multitask, prioritize in a fast-paced environment, and work efficiently under pressure.
  • Excellent communication and interpersonal skills, capable of working effectively with diverse teams, external partners, and new/loyal customers.
  • Passion for community engagement, fundraising, and a keen understanding of local market dynamics.
  • Innovative thinking and problem-solving abilities to adapt marketing strategies to various markets and demographics.
Qualifications:
  • Bachelors Degree in Business, Marketing, Communications, or related field
  • 1-2 years experience in marketing, public relations, or community relations
  • Project Management knowledge
  • Competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook
  • Extensive travel and time spent in our restaurants; (up to 50-60%) and work flexible hours based on project needs