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Customer Insights Analyst

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Virginia Beach, United States Customer Labs Full time

Designed Events Inc seeks a highly analytical and detail-focused professional to join their team as a Customer Insights Analyst. This role is essential for analyzing customer data to support strategic decisions, elevate the customer experience, and influence business strategies, marketing campaigns, and product development. Responsibilities: Analyze customer data to identify growth trends and patterns. Collaborate with cross-functional teams to create customer segmentation strategies. Conduct customer interviews and surveys to gather insights on preferences. Apply statistical models and predictive analytics to forecast customer behaviors. Monitor and improve customer satisfaction metrics. Work with Marketing and Sales teams to craft and execute targeted marketing campaigns. Design and implement A/B tests to enhance marketing strategies. Minimum Requirements: High school diploma or equivalent. Experience in data analysis and interpretation. Proficiency in statistical analysis tools such as Python, R, or SQL. Strong analytical skills for deriving insights from datasets. Excellent communication and presentation abilities. Detail-oriented with an emphasis on accuracy. Capability to thrive in a fast-paced, deadline-driven environment. Preferred Qualifications: Experience with customer research methodologies, such as surveys and interviews. J-18808-Ljbffr