Targeted Marketing Specialist

Work Location:United States of AmericaHours:40Pay Details:$33.00 - $54.00 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Line of Business:MarketingJob Description:Department Overview: The Targeted Marketing Team is responsible for developing and managing targeted communications in a number of channels, including email, direct mail, SMS, and paid social. We work closely with partners in Consumer Wealth and B2B to lead Targeted strategies that align with the goals and objectives presented. The team is heavily involved in driving the migration of existing campaigns into the SFMC platform and experience in SFMC email deployment is key to success in the role. Job Description:The Targeted Marketing Specialist is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Targeted Marketing Specialist works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the TD brand is protected and delivered in the customer experience.Depth & Scope:Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexityExpert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and working knowledge of broader related areasIntegrates the broader organizational context into advice and solutions within own areaUnderstands the industry, competition and the factors that differentiate the organizationApplies best practices to implement process, product or service improvementsActs as a subject matter expert within their own area of specialty or a resource for othersLeads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programsContributes to setting standards within area of expertiseSolves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholdersUses advanced methods to contribute to new solutions and recommend standards against which others will operateImpacts a range of functional programs and operations across own and related teamsInterprets guidelines, standards, policies and results of analysis to inform decision making at senior levelsBuilds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levelsWorks independently and guides others within area of expertiseIdentifies and leads problem resolution for complex issues at all levelsEducation & Experience:Undergraduate degree or relevant professional certifications, designations, or equivalent required5+ years relevant experienceProficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer marketsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget and work within the constraints of that budgetAbility to lead, plan, implement and evaluate program/project activities to ensure completion of initiativesAbility to exercise sound judgement in making decisionsAbility to communicate effectively in both oral and written formAbility to work collaboratively and build relationshipsSkill in using analytical software tools, data analysis methods and reporting techniquesSkill in using computer applications including MS OfficeAbility to analyze, organize and prioritize work while meeting multiple deadlinesAbility to work successfully as a member of a team and independentlyAbility to handle confidential information with discretionPreferred Skills:Strong targeted marketing deployment experience, particularly in email channelBanking/Financial services marketing experienceDevelop and implement comprehensive multi-channel marketing programs that includes automation, segmentation, personalization, A/B testing, reportingExperience with email marketing platforms (SFMC), including journey building, workflow automation, and lead nurturing programsContinual review and improvement in email performanceExperience working with cross-functional teams and managing expectations from a variety of individuals throughout the teamsVery strong project management and organizational skillsExcellent editing and proofreading skillsCustomer Accountabilities:Creates integrated marketing campaigns that meet business and marketing strategies and objectivesGathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefsTranslates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviorUnderstands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plansLeads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketingDevelops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plansDelivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targetsAnalyzes past results and makes recommendations to maximize return on investmentEvaluates effectiveness of in market activity - Post Implementation Review (including recommendations)Tells our Story - effectively communicates the results and sells the value of marketingUtilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completionNavigates through roadblocks by engaging key stakeholders/sponsorsLeads multi-functional teams through the projectTracks and manages budget against plan, meeting all financial reporting requirementsFocuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of dataUses data combined with judgement and intuition to make recommendations and drive actionUtilizes data to tell our story and make recommendations that are simple and conciseBuilds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problemsShareholder Accountabilities:Prioritizes and manages own workload to meet service level requirements for service and productivityAdheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business prioritiesConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateProtects the interests of the organization - identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issuesConducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audienceConducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities existApplies subject matter expertise in the discipline, provides guidance, assistance and direction to othersActively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirementsKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains a culture of risk management and control, supported by effective processes in alignment with risk appetiteEmployee/Team Accountabilities:Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interestProvides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unitKeeps current on emerging trends/developments and grows knowledge of the business, related tools and techniquesParticipates in personal performance management and development activities, including cross training within own teamKeeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activitiesContributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practicesLeads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationshipsContributes to a fair, positive and equitable environment that supports a diverse workforceActs as a brand ambassador for your business area/function and the bank, both internally and/or externallyWho We Are:TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn moreAdditional Information:We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.Colleague Development If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.Training & OnboardingWe will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.Interview Process We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.AccommodationIf you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.