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Director, Marketing Communications

2 months ago

Mt Laurel, United States Teknion Full time

Reports To President

Position Summary The Director is responsible for the direction, development, and implementation of Marketing Communication strategies for the U.S. Market. Responsible for developing and implementing comprehensive marketing/sales tools and strategies to effectively communicate our company's vision, products, and services to our target audience. This role requires a creative mindset and a deep understanding of marketing principles.

Essential Job Duties and Responsibilities

  • Oversees, assesses, and mentors the marketing team.
  • Proficiency in digital marketing platforms: The ideal candidate should have a strong understanding of various digital marketing channels such as social media, email marketing, content marketing, and graphic design platforms.
  • Knowledge of emerging trends and technologies: A successful regional director of marketing should stay updated on the latest digital marketing trends, tools, and technologies to innovate and adapt strategies accordingly.
  • Strong communication and collaboration skills: Effective communication and collaboration with internal teams and external partners are essential for aligning all marketing efforts with overall corporate business objectives and ensuring cohesive execution.
  • Coordinates with external graphic designers and vendors to oversee the development, production, and distribution of promotional and collateral materials, supporting sales and marketing programs, project pursuits, product/program collateral, and trade shows/event planning.
  • Directs the development, production, and distribution of promotional and collateral materials to support sales and marketing programs including project pursuits, product/program collateral, tradeshows and event planning.
  • Designs, develops and implements annual marketing communication plans and budget.
  • Consistently evaluates marketing programs, ROI and adjusts programs or resources throughout budget year to align with corporate direction.
  • Develops all US market specific material including copywriting, graphic design coordination, and print coordination. Coordinates US work with Corporate Marketing to align with Teknion identity and image.
  • Spearheads the creative on all local advertising and marketing campaigns.
  • Member of a collaborative team effort to plan and execute large-scale events, including worldwide sales/dealer meetings and Design Days, with a focus on the regional US market.
  • Interfaces and collaborates with Product Marketing, Canadian Marketing, and Corporate Marketing to develop marketing materials, share resources, and plan company-wide events.
  • Writes, designs and launches e-mail campaigns to target audiences.
  • Ensures integrity of Teknion brand and maintains consistent corporate image on promotional material and within all Teknion events/tradeshows.

Experience, Skill and Educational Requirements:

  • Bachelor's degree in relevant discipline required. 10 years related experience may be considered in lieu of degree.
  • Proven experience in a senior-level marketing role, with a track record of success in developing and executing integrated marketing campaigns.
    • Minimum of 5 years' experience in management of a Marketing team preferred.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
  • Strategic thinker with a creative mindset and the ability to develop innovative marketing solutions.
  • Proficient in digital marketing tools and platforms, including CRM systems and email marketing software.
  • Analytical mindset with the ability to interpret data and insights to inform decision-making and drive continuous improvement.
  • Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
  • Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
  • Ability to work cohesively with all Teknion Corporation divisions.
  • Strongly skilled at management of both projects and people.