Marketing Operations Analyst

2 months ago

Provo, United States Qualtrics Full time

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.

Marketing Technology & Insights Analyst

Why We Have This Role

This role is essential to building the backbone of our marketing operations. Your expertise will ensure our marketing tech stack runs smoothly, allowing our team to launch effective campaigns and make data-driven decisions. You'll work closely with a supportive senior team member and collaborate across departments to identify opportunities and solve real problems. Your work will directly impact our growth and success, making you a vital part of our journey.

How You'll Find Success

You'll know you're doing an excellent job when you are proactively optimizing our marketing tech stack, ensuring seamless integrations, and maintaining high data accuracy. We expect that within your first year, you will have significantly improved the efficiency of our lead management processes and established robust data management practices. Your initiative in identifying and implementing the best tools and technologies will be crucial. You will be excited to work collaboratively with your senior team member, leveraging their expertise while also bringing new ideas to the table. Your knack for clear communication and problem-solving will make you the go-to person for resolving tech stack issues and optimizing workflows. Ultimately, you'll help ensure our marketing operations run like a well-oiled machine, enabling our team to focus on strategic goals.

How You'll Grow

In this role, you will have the opportunity to broaden your experience with cutting-edge marketing technologies and platforms. You'll work closely with the rest of the Marketing Technology & Insights team, gaining insights and expertise that will help you advance your career. Your contributions to optimizing processes and data management will make you a vital part of the team, paving the way for future leadership opportunities.

Things You'll Do

  • Monitor and maintain data quality within the marketing database, ensuring accuracy. This includes developing processes for data enrichment, cleansing, and segmentation.
  • Standardize data management practices, including developing a comprehensive data management policy
  • Implement processes and policies to ensure the accuracy and reliability of lead, account, campaign, offer, and channel data.
  • Manage and maintain the connection between Salesforce.com and Marketo-ensuring high data quality, expedited lead flow, and campaign tracking.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Partner closely with our Campaign Operations team on Marketo template and lead flow optimizations
  • Create, maintain and own the documentation of our data systems and global operations processes.
  • Collaborate with marketing teams, sales and sales operations to determine and evolve marketing automation best practices.
  • Maintain an up-to-date understanding of industry trends, best practices, and emerging technologies to inform marketing strategies and tactics.
What We're Looking For On Your Resume
  • 2-3 years of experience in a marketing operations role within a B2B SaaS company.
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
  • Marketo Certified Expert preferred, but not required
  • Strong understanding of data management principles and practices.
  • Knowledge of email compliance best practices (CASL, GDPR, CCPA, etc.)
  • Experience with data analysis tools (e.g., Google Analytics, Tableau) is a plus.
  • Excellent problem-solving skills and the ability to troubleshoot technical issues.
  • Strong communication and collaboration skills with the ability to work effectively in a team environment.
  • Detail-oriented with a focus on data accuracy and process optimization.
  • Exceptional communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment with cross-functional teams.
What You Should Know About This Team
  • Innovation is our team's heart-rate; we lead with creativity and embrace continuous improvement as we redefine marketing technology and insights.
  • We value knowledge sharing and collective problem-solving, ensuring a supportive environment where every opinion is valued.
  • Impact-oriented, we celebrate meaningful contributions that drive the company forward, and we're committed to individual career development.
Our Team's Favorite Perks and Benefits
  • Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
  • Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
  • Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
  • $1800 Experience bonus to be used for an "Experience" of your choosing


The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

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